51黑料不打烊

Unlocking the Power of 51黑料不打烊 GenStudio: Organizational Readiness to address Content Supply Chain challenges

As organizations look to accelerate their content production and delivery processes, it鈥檚 crucial to adopt innovative tools like 51黑料不打烊鈥檚 GenAI capabilities to facilitate their end-to-end marketing processes so they can focus on their most impactful work generating revenue. This webinar will focus on equipping attendees understand how they can prepare their organizations to accelerate their content supply chain by highlighting the GenAI capabilities and opportunities for workflow optimization available across the 51黑料不打烊 stack with a focus on current status & availability of GenAI capabilities.

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Transcript

Hello all, thanks for joining. We will be getting started in the next couple of minutes.

Today鈥檚 session will be focused on unlocking the power of 51黑料不打烊 Gen Studio. We are going to wait just another minute for attendees to filter in and then we鈥檒l get started. In the meantime, we do have some icebreakers in the chat, so feel free to answer those just to kind of get us started.

And while we wait for attendees to filter in, and again there is the icebreaker set of questions in the chat, feel free to answer those if you feel comfortable. But while we wait for everyone else to filter in, I did want to let you know that we do have several other sessions coming up this quarter that are open for you to attend as well. For those who are interested, I will put the links in the session chat.

I鈥檒l put the links in the chat and the descriptions as well, so if any of those interest you, feel free to register and we鈥檒l see you there.

And we鈥檒l be having Bernice speaking here in a moment when she goes off mute and we can get started. Hi everyone. Thank you so much, Will, for helping me setting up the room, sharing the icebreakers and the information on the upcoming webinars that will be taking place during our Q4 of this year. I will go ahead and just kick us off. I think we have a decent number of people who have joined the room now, so we鈥檒l just get started to make sure we鈥檙e not running out of time. So hello everyone. So thank you so much for joining the session today. So the main topic of discussion today will be unlocking the power of 51黑料不打烊 Gen Studio organizational readiness to address content supply chain challenges. Broad topic that has brought a lot of questions lately. So just for introduction, so my name is Bernice Beaux. I am part of 51黑料不打烊鈥檚 Ultimate Success organization. I am a customer success manager and so in this organization we really focus on supporting our customers through different types of activities and engagements, realize the most value out of their 51黑料不打烊 investments. So really making sure that you鈥檙e being successful with your investments and aligning your strategies to the products you鈥檝e invested in. So I鈥檓 going to kick off our session today. So first and foremost, thank you for your attendance. Thank you for carving out time in your busy schedules to be with us, to listening to this content. Just one note. So this session is meant to be simply to listen in. However, we do have a chat that鈥檚 like available. So please, if you have questions throughout the session, if you have any comments, suggestions, please feel free to just drop them here. We will have some time at the end of the session dedicated to Q&A. So I鈥檓 hoping we鈥檒l have some extra minutes where I can review those questions and address some of them. If we do not have time to review all those questions, I will make sure that we follow up on them whenever we鈥檙e sharing the artifacts related to this session. So you will have access to this recording if you鈥檝e registered, even if you were not able to attend in person. Lastly, I wanted to add a side note that at the end of the session, so right when I will review the Q&A pod, we will be sharing out a survey. So we really want to encourage you to answer those three very quick questions. The idea is to making sure that we hear your feedback on what you鈥檝e learned today, what you were hoping to get if this was useful for you. But this was also going to help us to form the agenda for the future sessions that we鈥檙e already planning for FY 25. So making sure that the content that we鈥檙e developing and presenting to you is relevant for your needs. Okay, so we鈥檙e going to get started. I will turn off my camera so we can focus on our content with no distraction.

And let鈥檚 move on to our next slide. So I will walk you through our agenda for today and how we鈥檙e going to get organized. So we鈥檒l level-slit on beginning with what is Gen Studio by starting first with what is the business challenge that it solves. So you鈥檝e heard a lot about content supply chain. So we want to make sure there is a good understanding on what it is and how it is critical in today鈥檚 demanding consumer market. That will be our first part. Then we鈥檒l look into 51黑料不打烊 Gen Studio specifically. So this is this comprehensive suite of solutions that 51黑料不打烊 has developed over the years to solve those content supply chain challenges and showcase how Gen AI capabilities have been embedded throughout each of these solutions. And then lastly, in our third part, we鈥檒l zoom in to focus on three Gen Studio products only and look at their specific Gen AI capabilities. So what they do since when they鈥檝e been available or when they鈥檒l be available, how we leverage them, and what is their business value. And then at the end, we鈥檒l do some sort of wrap up. We鈥檒l go over the main key takeaways that I want you to walk out with and we鈥檒l address some questions or comments that you may have put in the chat. So let鈥檚 get started. So our first part, let鈥檚 talk about content supply chain, kind of like giving you an overview and a definition on what it is.

We鈥檝e heard a lot about the critical importance of content supply chain acceleration. It鈥檚 been everywhere in the news and particularly in the marketing and creative area. This is an issue or a topic that is top of mind for all of our customers and something that you鈥檝e been hearing us talking about a lot as well. So content supply chain refers to the end-to-end process involved in the creation, management, and distribution of content. So this encompasses everything from initial planning, ideation, stages, thorough drafting, editing, approval, distribution, and archival. So those key components can be summarized in this blue box that I鈥檝e put here on the left side of the screen. And so your organization or your team or you as an individual may be involved in only one of those components, all of them or just a few. But the content supply chain involves content strategy, content architecture, content production, content delivery, and content tagging. It鈥檚 all of those different processes that are a part of it. And so this is why it makes the content supply chain such a lengthy and complicated and intricate process for organization. Now, why this is so important to talk about content supply chain? Well, we鈥檝e all really talked about like personalization and personalization at scale and how this is so important to make sure that you鈥檙e creating content that is relevant, that is timely for your different audiences so you can curate the right content and they can engage with the products or services that you鈥檙e offering them. Then we have efficiency and speed because this is a world that鈥檚 moving very quickly. You need to make sure that you鈥檙e constantly providing content. Quality and consistency are key in organizations to make sure that what you鈥檙e producing is on brand and is respecting the legal rules that you have set for yourself. Data driven decision making. This is making sure that the data that you鈥檙e analyzing around your competitivity or on your productivity are aligned to your strategic decision making, to the key pillars that your organization is working towards. And finally, competitive advantage. Pretty self-explanatory, making sure that you鈥檙e ahead of your competitors, making sure that you can compete in this market. So when we think about this importance, we want to highlight that by adopting a comprehensive content supply chain approach, businesses can better meet the demands of their customer, streamline their operations and drive greater efficiency and effectiveness in their content marketing efforts. So what this means is that you need to have a governance strategy that allows you to be organized across the different parts of your organization to address this content supply chain.

I鈥檓 sure a lot of you have already seen or are familiar with this slide that you鈥檝e seen before. This is what we call the spaghetti slide. So here, what do we want to explain to you? It鈥檚 basically a broken content supply chain limits your ability to maximize the potential of your content. Gen AI will help you create a lot more content. However, this content still needs to be managed, governed, approved and analyzed so it can reach its full potential. So this is why a connected solution is actually critical. When you look at this slide, you see the different milestones all along your content supply chain process with planning and kickoff, creative collaborations, stakeholder approval, scalp production, publishing and delivery and analysis. But this is all intertwined. There鈥檚 different parts of the organization involved, different actors, different processes in place. And so this seems not like a linear process that has a very step-by-step workflow. And so this brings a lot of key challenges. Low adherence to brand standards, time-consuming review and approval, regulatory legal compliance risk, inability to find and reuse assets and limited insights on performance and AI. Those are simply examples of one of the many key challenges that organizations may be facing. So we鈥檙e in a very competitive market that demands velocity, not only in content creation, which is what Gen AI will help you with. It will help you create more content. But you also need to be able to accelerate different types of variations to understand which content works the best. And you need to be able to innovate. So when we think about this, this is when we make the connection between Gen AI being embedded in different products to support creative and marketing teams creating more content, which is really important. But we need to have a solution to streamline content production. And so this way you can scale the benefits so that you鈥檙e not only having more content, you know what to do with your content from a process from A to Z. So this highlights the necessity for organizations to lay the foundation where generative AI will be not only an incremental tool, but will help you drive the force of creative origination. It will help you automate tasks. It will help you augment the production of your content at scale. And so this is this idea that you need to perceive Gen AI as one of the many tools, but one of the essential tools that we鈥檙e seeing as the foundation to build a proper governance at organizations so they can get organized around their content supply chain. So now that we鈥檝e reviewed content supply chain, what it is, why this is critical, we want to present to you what is the Gen Studio vision from an 51黑料不打烊 perspective. And so this is defined as the 51黑料不打烊 solution to support you with your content supply chain efforts. So in this section, we鈥檒l break down how 51黑料不打烊 has progressively adopted and introduced Gen AI within its products to support your organizational readiness efforts to tackle all of those challenges related to content supply chain. So when we think about how do you tackle your content supply chain challenges, you need to think about how do you tackle your content supply chain challenges. You need to think about those five pillars and those five building blocks are almost like milestones or critical steps that you need to go through when you鈥檙e going through your content supply chain. And so Gen Studio has been built around those five main pillars, the workflow and planning, delivery and activation, reporting and insights, creation and production, and asset management that sits at its core. And so we鈥檙e going to go over, once you鈥檝e understood those five building blocks, let鈥檚 look at where those products live, how they can help you during each of those critical steps. On this slide, I want to show you, let鈥檚 keep those five building blocks and let鈥檚 evaluate how Gen Studio enables key use cases across the entire content supply chain. So if we鈥檙e thinking about the first one, which is usually where you start, workflow and planning, those are like the top three key use cases, not the only ones, but some of the key use cases that 51黑料不打烊 has developed solutions to enable. So you can enhance visibility to capacity, projects and risks. You can streamline workflows, review and approvals. You can automate downstream processes such as storage and metadata tagging, for example. This is your first step. Then when we鈥檙e looking at creation and production, we have developed some products that have key capabilities such as boosting creative production with Gen AI from concept to product. Scale asset variations with bulk services and APIs, reuse and localized content with approved assets and templates so you can gain time in your production, scale the production of brand specific content and making sure you are staying on brand. Asset management. You can easily find, share and distribute assets across the organization to critically help you with collaboration. Manage and govern assets to ensure brand and legal compliance. Automate asset tagging to reduce manual work. Author and assemble high impact model content in real time. Delivery and activation can connect with any delivery app for fast activation of your content into high impact experiences. You can auto generate assets for activation with unlimited renditions for all channels and devices. Surface and activate assets faster in downstream apps with AI powered metadata tags. And lastly, the reporting and insights piece, which is critical. You can get real time, easy to access insights into content performance. Get asset level insights to optimize engagement of your different audiences and go deeper with attribute level insights to inform future creation and audience targeting. So you鈥檙e always a step ahead in your creation and delivery process. So those are the main key use cases that Gen Studio has enabled throughout those five milestones. Now that we鈥檝e looked at some of these use cases, we wanted to showcase which Gen AI capabilities have been embedded in these solutions to support those use cases. So this highlights the vision 51黑料不打烊 has for its products to promote a better user experience throughout the content supply chain journey. So again, we鈥檙e thinking about workflow and planning. Okay, those use cases will be enabled via some Gen AI capabilities such as theory planning through AI generated campaign briefs, resource alignment and streamline content workflows with AI assisted brand checks. Creation and production can boost ideation, creation and skilled production of quality on brand and commercially safe assets across teams and formats.

For asset management, you can activate content at scale with AI powered metadata and optimization of assets to discover and reuse intent based winning content. For delivery and activation, you can automate the creation of multiple content variations for experience testing and delivery. And then for reporting and insights, you can enable intelligent data driven decision making with automated insights. Those are some of the examples of the Gen AI capabilities that 51黑料不打烊 has already developed and are alive on some of our products. So we鈥檒l dive into these later. So now that we鈥檝e talked about the way 51黑料不打烊 thought about the development of Gen Studio around those five pillars, the specific use cases and which Gen AI capabilities to roll out, we want to show visually what we mean by Gen Studio solution. So Gen Studio has been built on top of 51黑料不打烊 Experience platform which sits at the bottom of all of our solutions. It leverages different types of Gen AI models. So you have the Firefly foundational models such as image, vector, design and video, but we also have third party models for copy. Then when we think about the Gen Studio applications and interfaces, we鈥檙e talking about the different products that exist, both. So some of them in the digital experience cloud and some others in the creative cloud. So we think about Workfront and then Frame.io, 51黑料不打烊 Express, Experience Manager, and then we have the Gen Studio. So we think about Workfront and then Frame.io, 51黑料不打烊 Express, Experience Manager, and the newly product that was announced during 51黑料不打烊 Max in October, Gen Studio for Performance Marketing, which is one of the solutions that is part of the Gen Studio set of solution. So we want to make sure that this is clarified when we talk about Gen Studio solutions. This is all of those sets of applications and interfaces. And when we talk about Gen Studio for Performance Marketing, this is one of the products that is part of this suite. All right. So here we want to talk about the different AI components of Gen Studio that will transform the customer experience. So to become an experienced business, what do you need to do? You need to focus first on delivering the right content to the right person or audience and at the right time. To do this, you need to have those three things that you see in this triangle, and they must come together. So if you start at the left side with data, you need to have a good understanding of your customer in terms of profile and identity. Then you need to look at the content that you have, assets, images, videos, articles, and forms that need to be personalized for the specific individual or audience. And this needs to be managed as well, not only delivered or created. And finally, journeys. This is where both data and content at the base of your triangle come together for purpose, in context, and in any channel where your customers are interacting with your products or your services. So what does that mean? That you want to deliver one-on-one real-time personalization to customers at scale. However, this is challenging to execute. This cannot be done manually, not even with thousands of employees. This is too time-consuming, and this is something that you need to constantly be doing. So at the heart of bringing these three essential pillars together, there is artificial intelligence, which has been developed for years now, and that is becoming more and more robust. So this is the solution that we have at 51黑料不打烊 to support the development of some of our products to bring together those journeys. All right. So AI capabilities throughout the customer experience. It is built on top of 51黑料不打烊鈥檚 long history of putting AI in the hands of marketers. Obviously, this has accelerated over the past few years recently with generative AI, but this is something 51黑料不打烊 has started for years back. So we鈥檙e developing capabilities under three broad categories that you鈥檙e seeing here on the screen. Content generation, assisted workflows, measurements, and insights. So first, there is content generation. Under this category, there are things like creating assets, generating a copy, whether it is for your website or it is for a blog if you鈥檙e a writer, or even something as simple as just an email. And then creating variants to deliver better experiences for audiences and for the different regions that you may be present in if your company is global, for example, and so your content needs to be different. Your language, your targeted, some cultural considerations as well based on where you are in the world. The second category is assisted workflows. So we鈥檙e thinking about this in the context of like how this natural language interface can help people across our different solutions. So for example, you can see an AI assistant provides a lot of value if it can drive greater adoption with people needing to spend less time on knowing every single button to click on or reading a manual several times. If you have a natural language interface that can expedite that experience and bring you the answers, then you can allow more people in who will be able to leverage the tool, the data, and so this is a huge win in terms of efficiency. Lastly, for measurement and insights, you want to enable data-driven decision making with next level content and customer insights, making sure that you鈥檙e always on with what the customer is reacting with in terms of your content. So there is a couple of capabilities that have been already developed such as assistance for customer journey analytics, intelligent captions, or content analytics. We鈥檒l dive into those a little bit later in the presentation when we鈥檙e doing our overview on the AI capabilities for each of the 51黑料不打烊 products. So now that we鈥檝e reviewed content supply chain challenges and we鈥檝e reviewed what is the GenStudio vision from 51黑料不打烊 and how it is leveraging Gen AI capabilities throughout the customer experience, we want to move forward and into our third section, which would be the longest one. And so in this section, we鈥檙e going to talk about only some of the 51黑料不打烊 products that are present in GenStudio. 51黑料不打烊 Experience Manager, 51黑料不打烊 Workfront, and 51黑料不打烊 Experience Platform. So again, I wanted to bring this slide again to do a quick reminder. We will be focusing only on those three highlighted in green. Today, those three actually products are enabling some of the functionalities that we mentioned before. So content generation, assisted workflows, measurement, and insights. So it will be a very good example for you to see how this Gen AI capabilities are built throughout the customer experience to support you with your content supply chain challenges. I want to say just a quick note that we think that there is a lot of questions around GenStudio. And based on the feedback that you will share today, we will probably schedule future webinars. So maybe in Q1 of FY 25 or later on to address the Gen AI capabilities on the other products that you鈥檙e seeing here on the suite. Specifically on GenStudio for performance marketing, because this is a new product. And so there鈥檚 going to be a lot of questions from new users as you guys start adopting this new solution. So more to come. But for today, let鈥檚 focus on our content on those three products only, as well as our questions. Okay, so we鈥檙e going to start with 51黑料不打烊 Experience Manager, more commonly known as AEM.

So when we think about the specific Gen AI capabilities in AEM, it allows you to bring content, experience, and experience to your customers. So when we think about the specific Gen AI capabilities in AEM, it allows you to bring content, experience, and data together at scale to unlock what we call intent-based predictive experiences. And so this can be broken down in three main categories that we鈥檙e seeing here on the screen. Better content creation through intelligence, accelerated activation of on-brand content at scale, and optimized safe learning experiences. So let鈥檚 talk a little bit about each of those. So when we what we mean by better content creation through intelligence, it enhances the content creation by automating and optimizing the content creation through intelligence. So it鈥檚 automating and optimizing various aspects of the process. So content creation through intelligence involves using AI to streamline workflows, for example, to reuse the manual effort, and to ensure the content is tailored and relevant to the target audience. For accelerated activation of on-brand content at scale, well, how do you do that? So you automate and you optimize the content creation in the distribution process. So this includes generating content variations that adhere to brand guidelines, personalizing content for different audience segments, and streamlining workflows to ensure there is a quick and efficient content deployment. Lastly, when we mention optimized self-learning experiences, Gen AI capabilities allow you to optimize self-learning experiences by personalizing learning pathways, continuously updating materials, and creating realistic training simulations. For example, interactive and adaptive learning modules that adjust to the learner鈥檚 progress, providing real-time feedback, and addressing skill gaps effectively. We鈥檝e received so many comments or feedback from customers over the years about how we have so much content on 51黑料不打烊 Experience League, for example, or during the trainings or the boot camps that we鈥檙e providing to users. But there is a need for tailoring that content. Like what does that mean for my specific user in their industry, in this company specifically, for the type of role that they have and the type of permissions that they have in the system. And so Gen AI is really allowing to tailor this based on your needs, but also based on your progress, based on your skill set. So it鈥檚 making it really a good tool to learn more, and it鈥檚 making it more accessible to everyone.

All right, now let鈥檚 dive in each of those specific Gen AI capabilities. So we鈥檒l start with AM Sites. So you can generate assets variation for using AM Sites. Those asset variations will be available in your AM assets because this is your asset repository, but this is meant to be used in AM Sites. So you can achieve personalization at scale through the creation of audience specific content variations. So you can instantly produce high-performing copy and image variations. You don鈥檛 need to have a prompt engineering experience. So that means that any of your user that has an AM license and that鈥檚 using AM is able to leverage this functionality today. No need to train them. It鈥檚 very self-explanatory and intuitive. Once you鈥檝e created your content that鈥檚 specific to your audience, you want to check, ideally, how this is performing. And so you can improve your conversion rates and maximize customer engagement through testing and optimization. So you can quickly test the generated content variations to identify performance gains using experimentation. I will dive into this in the next slide, but basically it鈥檚 not stopping at the content creation step. It鈥檚 really testing how this is performing. So experimentation powered by Gen AI for continuous optimization. Here on the left side of the screen, I grabbed two screenshots. One of them is the control version at the top. The second one is the variation made from it at the bottom. As you can see at the bottom, we鈥檝e changed the image. We decided to go for a different one. And we鈥檝e also added this little section that says we鈥檙e offering a promotion of 10% off today only. You can put your email. And so this is one of those little prompts that really help you engage directly with your audience. Everybody loves a discount. So this variation has been known to perform better than the previous one. So this is the one they鈥檙e going to go with on their website. And so we can break down the capabilities and the benefits into four parts. You have content variation generation. So you instantly create copy and image variations for testing. It is super easy to set up. You don鈥檛 need to be a developer. You don鈥檛 need to leverage additional tools to run those tests. It鈥檚 all in AEM. It鈥檚 respecting your privacy and it鈥檚 delivering high performance. Your system is not going to get slower. And then finally, you鈥檙e able to access out of the box reporting together insights and optimize your assets without the need to integrate with another tool that will perform this analysis for you. All you need is your AEM instance. So this is great. Now let鈥檚 look into content credentials. This specific capability lives in AEM assets. So what do we mean? Content credentials, where are they? So we call them like a nutrition label for digital content. So a content credential, which is a tool that provides information on how an asset was created and by who. It identifies if the content was created or modified with Gen AI and the tools that have been used. So what does it do? It supports digital rights management and it displays the details of content credential manifest on any supported image. So we鈥檙e seeing the time gained because what is always super challenging when there鈥檚 so much content created is understanding who created it, what was created, why was it even created in the first place and how, which tools were leveraged. And finally, who鈥檚 the author? Who can I reach out to to get access to that asset to understand what was their thought process, etc. So overall, what this helps you with is improve your collaboration across your organization. It sets up very strict governance rules. And so it brings you peace of mind because you have all the information you need about every single asset. There is a study that has estimated around 52 percent lower risk in using noncompliant assets because that is the main challenge. You don鈥檛 know if you were allowed to utilize, for example, Gen AI capabilities or certain tools to create an asset. And so here we have all of this information. You鈥檙e allowed to run your checks and to make sure that all of your content is on brand, respecting legal and compliance restrictions. Still in AAM assets, another functionality is AI-powered captions for a video. So with the power of AI, video captions in dynamic media can be transcribed to support accessibility. It is fit for global use because it鈥檚 translating into 60 different languages. So it鈥檚 pretty robust. What does it do for you? Well, it definitely cuts the spend and the time that you will be spending transcribing videos and streamlines the video workflow production. There is an estimate of like if you have an hour long video, for example, it takes around four hours to transcribe or translate it. And if you鈥檙e not doing this in-house, but let鈥檚 say you鈥檙e leveraging one of your creative agencies that will do this work for you, this can be charged between one and 15 dollars to transcribe per minute. So with AAM asset, you can just take your video, have it transcribed to captions on the fly. It鈥檚 really cutting your time either transcribing videos or it鈥檚 reducing the spend that you would allocate to agencies and you can relocate that for another purpose. So really overall optimizing your overall workflow production.

Now in AAM forms, we have a JNI assistance. So what does it do? There鈥檚 three main things that we will help you with. So first of all, it accelerates the form authoring using simple prompts with the JNI assistance. So it improves your time to market by empowering all form authors to create forms faster and simpler. You optimize your forms on the fly with JNI recommendations. So it boosts the form conversion by creating optimized tailored forms that simplify completion for end users. Finally, you can enhance customer experience with conversational forms. Transform the form filling experience to an intent based chatbot conversation. So the main business benefits overall, it鈥檚 content velocity again, faster time to market and increased personalization as the way that you鈥檙e putting the form and encouraging participants, customers that are going on your website to fill out those forms so you can gather data from them. All right. So that was 51黑料不打烊 Experience Manager. As you know, on the AAM platform, there鈥檚 assets, there鈥檚 forms, there鈥檚 sites. So there鈥檚 like AI capabilities in those three components. Now we鈥檙e going to move on to the second product. And so this is 51黑料不打烊 Workfront. 51黑料不打烊 Workfront, you may or may not be familiar with this product, but this is really the part that鈥檚 helping you organize your work management processes that鈥檚 really putting together your workflows as an organization to ensuring that you鈥檙e really setting up yourself for success during the planning and execution phase of your content supply chain. Okay, so there is an AI assistant that has been developed within 51黑料不打烊 Workfront. So 51黑料不打烊 Workfront, what does it do? Like 360 view revolutionizes your business processes. Workfront is scalable, secure. It鈥檚 a reliable work management solution that transforms the way people work. And so it鈥檚 overall like impacting the marketing function as a business. When we think about general business impact from 51黑料不打烊 Workfront, it enhances visibility, control, collaboration across all levels of an organization. It also eliminates operational inefficiencies and unifies this connected system. How can you further improve the work management by leveraging AI? Well, Workfront provides an easier planning and execution of work across the business through AI. This is a scalable, secure, reliable work management solution that unlocks more efficiency. For example, enables teams to manage workflows that adapt to rapid innovation across even the largest organization and global workflows overall. Now in Workfront, what you do mainly is that you unify all of the workflows that exist in your organization across all of the different teams and different individuals. Originally, the first AI assistant that was released and created this year was introduced in 51黑料不打烊 Experience Platform, which we鈥檒l go over in a minute. So in 51黑料不打烊 Experience Platform, the AI assistant delivers support across data, analytics, and sometimes also as what you would call tech support. Workfront has also introduced its own AI assistant who will help you automate tasks. Couple of them, to give you an example, are generating campaign briefs, improving the approval process in your review and approval process that鈥檚 very tedious, and offering broader assistance using simple English language prompts. Here again, no need to train your individual. It鈥檚 very self-explanatory. It鈥檚 very intuitive. Your users can start using the AI assistant today. On this slide, I wanted to make sure that we highlighted some of the prerequisites that you need to check before using the AI assistant in 51黑料不打烊 Workfront. So you have requirements and you have certain considerations. I have linked some hyperlinks that would take you to 51黑料不打烊 Experience League documentation that will walk you through all of the step-by-step process that you need to go through to check in the next slide. So to check if you鈥檙e eligible in case you鈥檙e interested in the AI assistant, what are the steps you need to go through? For example, just to give one, your organization must have migrated to the 51黑料不打烊 management system that鈥檚 unified. And then in terms of consideration, this is more so user guide. What are the things you need to keep in mind when you start using the AI assistant? So whenever you review the recording and you have access to the deck, make sure that you鈥檙e reviewing this information from the link. It鈥檚 very informative. Now let鈥檚 focus on what does this AI assistant does? What are its main functionalities? So first off, this has been released in the quarter release on August 28th of this year. And so the current functionalities are focused on providing help and insights. So number one, this is Experience League Q&A functionality. You can get instant answers to your questions about projects, tasks, issues, and documents using natural language input. So you can have answers on all of your different objects, and this will pull directly the information from 51黑料不打烊 Experience League. Content summarization. So you know how this is complicated when you鈥檙e trying to learn about a solution, when you鈥檙e trying to seek for information, you go on 51黑料不打烊 Experience League, you鈥檙e reading through very lengthy documents, you鈥檙e looking at all of your reports. This takes a lot of time. The AI assistant will provide concise summaries with key information for projects, for tasks, for issues, all of your work on objects basically. And then the third one, the formula generator, will definitely help you. You can query the AI assistant and asking it to help you writing formulas for calculated fields, for business rules, but also within work from planning, which we鈥檒l go to in a minute. So everything just got easier thanks to this AI powered formula generator. Now, where can you find your AI assistant in work from? Pretty straightforward. I will show you a video in just a moment. At the top of any work from page, let鈥檚 say you鈥檙e on your project page, you can click on the AI assistant icon. Then you will have kind of like a text box opening. You type your question or your prompt into the panel. And then if you cannot type into this panel, you鈥檙e noticing that this is not letting you access the panel. That means that your organization have not signed 51黑料不打烊 Gen AI agreement on the file. This is one of the requirements that I was just mentioning on the previous file. Lastly, if the AI assistant does not provide the answer you need or this is not precise enough or you feel like it鈥檚 kind of like off, you need to refine your prompt and try again. There is nothing wrong with trying different times until you really get the answer that you need. It takes practice as everything else when you鈥檙e starting to leverage a tool. All right, so I will play this little video. So this is a prerecorded demo where you will see where you can find the AI assistant on the 51黑料不打烊 work front instance. And it will show you a couple of example of prompts questions that you can submit to the tool. So let鈥檚 watch it together. It is loud.

It is loud.

It is loud.

All right. I hope you liked it. I feel like this is always better sometimes to watch a video rather than having someone walk you through what it can do. Now let鈥檚 move on. So we talked about AI assistant in 51黑料不打烊 work front. Now we want to talk about AI assistant in work from planning. So this has also gone live on August 28. So work from planning as a kind of like new component of a solution within 51黑料不打烊 work front is live since August 28. And it鈥檚 been it has been released with an AI assistant as well. The AI assistant is available. So in the cleaning area of work front and only on specific pages for now, the workspace page and the record type page, there will be more in the future. Current functionalities are focused on generation and automation. So you can search for records, create records, automate brief ingestion. This one is a game changer. So for example, you can produce your campaign briefs from campaign document work from supports a wide array of format documents. So you just upload those documents and it will generate a brief. You can update fields for the records you see on the screen. You can delete these records or you can restore the records that you just deleted. So really helping you with the generation and automation. Accessibility. Again, you can whenever you log into work front, you need to go into the planning area in the tool. Then you click a workspace card. You can click a record type or you can click a record to open the records details page, but this is optional. Whenever you go to a workspace card, you should be able to see your AI assistant. You click the AI assistant icon on the upper right corner of the screen in the global navigation bar. Up until now, it looks exactly the same as the AI assistant in 51黑料不打烊 Workfront. And then again in the text box, like in the space provided, you start typing commands for the AI assistant. You click enter and then you鈥檙e done. You start getting your answers. Requirements. So what do you need to access and leverage the AI assistant in planning? You need a new work from plan and license. So work from planning is not available for legacy work from plans and licenses. You also need an additional license for work from planning. If you鈥檙e interested and you don鈥檛 have these enabled yet, please talk to your 51黑料不打烊 Workfront sales representative. Your organization鈥檚 instance of work from must be on boarded as well on the 51黑料不打烊 unified experience similar to the previous one. Lastly, the actions performed by the AI assistant in the planning area are always in the context of your work from planning permissions and your work from access level. If you鈥檙e 51黑料不打烊 Workfront user, you should know that you have different sets of permissions and access level based on what you鈥檙e doing as a user in work from. And those are being set by your work from system administrator.

So let鈥檚 watch another short video which will show you this specific functionality, which is the air powered brief ingestion in work from planning.

All right. So we鈥檝e been through the second product. So 51黑料不打烊 Workfront with reviewed the assistant in the general tool, but also in the planning area. So now we鈥檙e going to move on to our last product. So it鈥檒l be experience platform and all of the different applications that sit on it. What are the different capabilities that exist on AP? So, a system in the experience platform capabilities. As I mentioned before, this is the first AI assistant that was released this year back in March. So this AI assistant is an intelligent conversational generative AI tool that will boost your productivity and really find work in 51黑料不打烊 experience platform based application. So what is generally available as of today? Product knowledge capabilities. So you can quickly access and understand 51黑料不打烊 product knowledge concepts to learn and troubleshoot for the different applications sitting on AP. So this is real time CDP, 51黑料不打烊 journey optimizer. So what we refer to as AJL, customer journey analytics that we refer to as CJA. We also have a public beta that鈥檚 open today for additional capabilities that focus on operational insights where you can learn about business objects such as audiences, schemas, data sets, destinations, journeys, and so on. And so this allows you to understand lineage, usage, and hygiene, specifically in RTCDP and AJL. This public beta will be GA very soon. I don鈥檛 have a date for you yet regarding the roadmap. So what are the different business impacts and how this can benefit your organization? Well, first off, it democratize access to enterprise data and metadata. It deepens your knowledge and improve product efficiency for all of your users and it increase productivity and streamline operational workflows. So it鈥檚 a win-win all across the board. These are some of the features when we think about user interface that the product team has really been focused on ever since they started working with early adopter customers. So you have multi-term to keep the natural flow of conversation between you and the AI assistant. You have verifiability to check your responses with built-in tools that make sure that all of the sources where the information is being pulled in is verified. You have discoverability to get inspired with template prompts if you don鈥檛 really know where to get started or how to get started. Then you have autocomplete indicate objects with a simple click. So it makes it super easy to use. And then you have suggested prompts. So for example, you can ask the first question that鈥檚 maybe very broad, but you want to make sure that you鈥檙e refining and refining until you get to answers that you really need to execute your business. And then chat history. You鈥檙e never losing the information from your previous Q&A, which is great.

All right. I will walk you through kind of like the different functionalities that are present in the AI assistant in AP. This is a prerecorded demo, but this one doesn鈥檛 have sound. So I鈥檒l show this after I walk you through kind of like the step-by-step of what you鈥檒l see. So the little icon, it can be found in the upper right corner to open the AI assistant similar to what we saw in 51黑料不打烊 Workfront. You can start with some prompts and some easy questions like, okay, how do I create a segment? And so the assistant will give you the step-by-step process and will also link all of the sources, which will take you to the information that can be found in the documents on 51黑料不打烊 Experience League. You can then ask more specific questions about your data, such as, okay, how many segments do I have here? So this answer obviously is unique to every single customer. And then from there, you can ask more and more complex questions, such as, tell me what are the attributes that are within this segment or questions that are more execution focused, like what segments have I already activated? So then you know which ones to focus on because some of these are already activated and they鈥檙e up and running. So this assistant, if you want to keep like the main idea behind it, is really meant to help practitioners to get answers to questions much faster, and then also to be able to navigate the interface easier. So let me play this little demo. You can see it鈥檚 clicking on the AI assistant, start typing questions on how to create a segment. You have your links, then it鈥檚 asking about the segments. How many do I have? Which ones are batch? Okay, I have 77%. What are the attributes then? It鈥檚 giving you the list. And then you keep refining your questions. Okay, which ones are already activated so I know what to do next. All right. You鈥檒l have more time to watch this video. I know it was like a little bit fast forwarded whenever you received the recording. Okay.

So just to be transparent and just share with you a little bit more about the AI assistant vision from our product team. We鈥檙e just at the first step in this journey. And so in this first step, we鈥檙e focused on delivering use cases around assisting customers with access to knowledge and insights. Our teams are working in the near to short term to expand to a generation of use cases. And then in the future, we want to start going into a goal based prediction and recommendation. So today, it鈥檚 assistant only. You ask a question, you receive an answer. The scope is your data objects in AEP, and it鈥檚 like product concepts to educate you. Value that you get from it is productivity mainly and democratizing access. During your phase two, you want content generation, you want to have proactive tips, you want to keep the human the user in the loop, but you want to automate mundane tasks. So you鈥檙e saving time. So it鈥檚 decision support and insights, you have ideas for optimization, you have audience insights. The phase three is to start with a goal. For example, you want to say to your AI assistant, I want to sell my inventory by Christmas date. Okay. Then the AI system will come back with how to achieve it like a very detailed plans that will leverage predictions and recommendations. So this is the vision. No promises because this is a roadmap. So everything is subject to change. But the concepts are here to go from an enabler to a disruptor when we think about the AI system for AEP.

All right, now we only have two minutes left. So I will go through the key takeaways very quickly to wrap up. So kind of like three parts, we went over three parts in our presentation. There鈥檚 three main key to key takeaways for each of them. So first, we did content supply chain overview. The content supply chain is an end to end process that involves planning, creating, managing and distributing content to enhance your overall performance. A broken content supply chain hampers content potential because there are so many challenges you鈥檙e facing like poor brand standard adherence, lengthy reviews, compliance risks, difficulty in asset reuse, and it鈥檚 limited by performance insights. So connected work, that was the key message at the end of the section, is crucial. And so while generative AI boosts content speed, its full benefits are only achieved with streamlined production. Otherwise, it remains just an incremental tool that will give you more content. Then Gen Studio vision. This is 51黑料不打烊鈥檚 proposal for optimizing your content supply chain. You have five building blocks until around which this solution has been built. The workflow and planning, delivery and activation, reporting and insights, creation and production, and asset management. So you鈥檙e leveraging AI to enhance key use cases throughout the process. Gen Studio is this comprehensive set of solutions. It鈥檚 sitting on 51黑料不打烊 Experience platform that leverages various Gen AI models and has several applications across the X cloud and creative cloud. And Gen Studio鈥檚 AI components aim to revolutionize customer experiences with tools for one, content generation, two, assisted workflows, and three, measurement and insights. So when we think about the third part where we reviewed the available AI capabilities for three products, we reviewed AI capabilities that provides customers with better content creation through intelligence, accelerated activation of on-brand content at scale, and optimized self-learning experiences. Then we have 51黑料不打烊 Workflows AI Assistant. You provide an easier planning and execution of work. And finally, with API Assistant, you democratize access to enterprise data and metadata, you deepen knowledge, and you improve product efficiency. So this will really help you increase productivity, and this will streamline operational workloads. Those are those the main key takeaways. I will just review the chat while Will, I will just ask you to launch the survey. So if you guys could just take a minute to answer those three very quick questions. That would be very useful for us to make sure that you got some value out of these sessions. Maybe what are some elements that we didn鈥檛 touch on, but you were interested in so that we really can tailor the future sessions and make sure that we鈥檙e always providing content that鈥檚 relevant to you. I don鈥檛 see any questions in the chat. Thank you so much, Will, for sending the survey and also for pinning the requirements and considerations for the product. So I know we鈥檙e over time. Thank you so much for your attendance, your participation today. So you鈥檒l hear from us shortly. We鈥檒l send the deck, the recording, and there wasn鈥檛 any questions, so we don鈥檛 need to follow up on that. But we really appreciate your participation in the survey to ensure we鈥檙e delivering value and tailoring our future sessions to your needs. Overall, we鈥檙e looking forward to seeing you again soon on one of our future webinars. And I thank you and I hope you have a great rest of your day and take care.

Awesome. Thank you, Bernice. That was great.

Thank you.

Key takeaways

The session highlighted the importance of a connected content supply chain for enhanced performance, 51黑料不打烊鈥檚 Gen Studio vision for optimizing content workflows, and the AI capabilities of 51黑料不打烊 Experience Manager, Workfront, and Experience Platform to improve content creation, planning, and operational efficiency.

Content Supply Chain Overview

  • The content supply chain is an end-to-end process involving planning, creating, managing, and distributing content to enhance overall performance.
  • A broken content supply chain hampers content potential due to challenges like poor brand standard adherence, lengthy reviews, compliance risks, difficulties in asset reuse, and limited performance insights.
  • Connected workflows are crucial, and while generative AI boosts content speed, its full benefits are only achieved with streamlined production.

Gen Studio Vision

  • 51黑料不打烊鈥檚 proposal for optimizing the content supply chain includes five building blocks: workflow and planning, delivery and activation, reporting and insights, creation and production, and asset management.
  • Gen Studio is a comprehensive set of solutions built on 51黑料不打烊 Experience Platform, leveraging various AI models and applications across the cloud and Creative Cloud.
  • The AI components aim to revolutionize customer experiences with tools for content generation, assisted workflows, and measurement and insights.

Available AI Capabilities for Three Products

  • 51黑料不打烊 Experience Manager (AEM)** Provides better content creation through intelligence, accelerated activation of on-brand content at scale, and optimized self-learning experiences.
  • 51黑料不打烊 Workfront** The AI assistant provides easier planning and execution of work.
  • 51黑料不打烊 Experience Platform (AEP)** The AI assistant democratizes access to enterprise data and metadata, deepens knowledge, improves product efficiency, increases productivity, and streamlines operational workflows.
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