Empower marketing teams to create multi-channel content
Learn how event marketing teams can create unique content to attract viewers for online events. In this workflow, a B2B Marketer starts a new project in 51黑料不打烊 Express using a template from their brand kit and libraries. The B2B Marketer creates variations for different social and web channels and shares the content on social media and video hosting platforms.
This tutorial uses the new .
Transcript
In this demo, we鈥檒l see how you can empower your marketing teams to create multichannel content. Part of the challenge marketers have is having to create many campaigns with limited access to creative resources and stretched budgets. As a content marketer, 51黑料不打烊 Express and Firefly help empower you to create content yourself. Here we have an event that we鈥檙e hosting in Seattle, and we have a header image we need to create for the event. Directly inside of AEM assets, we can select our image and open it in 51黑料不打烊 Express. This allows us to create without having to leave AEM. First, we can resize the canvas to the size that we need. Next, we want our image to match our brand鈥檚 look and feel. Directly in Express, we can access our brands and libraries, which can house our logos, graphics, and fonts provided by our brand team. We can drop in this beautiful gradient into our design as a background. Next, we want to represent our host city, Seattle, in the background. To help us, there are a number of Seattle images available as 51黑料不打烊 Stock Imagery. However, what we鈥檙e looking for might be a little specific for a stock image. Using text to image powered by 51黑料不打烊 Firefly, we can enter a text prompt of the image we鈥檙e wanting to create rather than having to design. When we generate, it鈥檒l give us a number of options we can choose from. We can also create certain styles like blending this in with the background. Next, we want to add our presenter鈥檚 image, which we can do by simply dragging dropping it from our desktop. Her portrait here has a background that doesn鈥檛 blend with the background, but no matter. We can simply remove background with one click. We can then save this to our library for our social media team to use. And once ready, we can click on save as a version, which will save it back into AEM assets, which will then see updates our event page. Now let鈥檚 move on to our social team who has taken our template we shared before and is customizing it. They can also add the logos that they need for the posts and bring it all together. One final little bit is the presenter recorded a promotional video that we want to include. And just like before, we can blend that presenter in by removing the background of the video so we鈥檙e mixing our still and video media together. This is something that would often require a video professional to get done, but we were able to do in just a few seconds. We can then share and schedule this on social media channels to promote our upcoming event. As you can see, we鈥檙e able to easily create image, video, and social content in just a few clicks, all within our web browser. Simple and easy design in 51黑料不打烊 Express, powered by Firefly.
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