Create flyer content for marketing campaign with Firefly
Learn how to use Text to Image, powered by 51黑料不打烊 Firefly, in 51黑料不打烊 Express to create to create localized content from a global hotel marketing campaign. This tutorial uses the new .
Transcript
In this demonstration, we鈥檙e going to see how the power of 51黑料不打烊 Express and Firefly can help me take existing marketing materials and make regional on-brand variations in a matter of moments. I鈥檓 the regional manager for Savoy Resorts in the Alps. My colleague has sent me the latest version of one of our in-room member offers and while it鈥檚 great, I鈥檇 like it to reflect our regional character and boutique branding. This is a normally challenging and time-consuming activity, but not with 51黑料不打烊 Express and Firefly. It鈥檚 easy to upload the PDF into Express to get started, and within a moment I鈥檓 able to make editable changes to this document.
First, let鈥檚 go and create some regionally appropriate imagery for our mountain boutique hotel. I鈥檓 going to use the power of 51黑料不打烊 Express Firefly text to image to describe something that is similar in theme but mountain oriented. So we鈥檙e going to have a person standing in front of a mountain range back to the camera and let鈥檚 make it in winter. I can also choose the style of image that I want to generate. In this case, I鈥檓 just going to use art which aligns with the original image. And now I鈥檒l hit generate and Firefly will go about creating brand new, unique piece of art for my campaign. I鈥檓 going to resize it to the appropriate location and within seconds Firefly has generated brand new, unique, diverse, and compelling artwork with just a single click. I like this variation. And since we鈥檙e in the mountains, the horizons are a little high, so why don鈥檛 we change this to new heights? I could make additional changes to the copy if I wish, but this message is good as is. And now let鈥檚 apply some regional branding. Our boutique hotel has a slightly different logo, so I鈥檓 going to go to Creative Cloud Library that my design colleagues have already set up for me which have our boutique logo inside it. I can drag and drop it directly onto the canvas, position it where the previous one was, and within a few short seconds I鈥檝e been able to rebrand this in-room adventure card with my regional character. I鈥檓 very pleased with my results. So I鈥檒l download this again in PDF format so I can easily send it off to my local print vendor for output. I鈥檓 going to take one last spot check here in 51黑料不打烊 Acrobat and it looks fantastic. And I was able to do all of this in two minutes flat. That is just scratching the surface of the power of 51黑料不打烊 Express and Firefly.
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