Create multi-channel HR content for events
Learn how to quickly create multi-channel HR content that is consistent with your organization鈥檚 brand. Delivering multi-channel content quickly allows you to reach more employees with your communications鈥攈elping them stay informed on the latest news. This tutorial uses the new .
Transcript
Hi, I鈥檓 Emily. As an HR manager, I often need to inform employees about important events and notices. And we don鈥檛 have a big budget or a big team in HR, so anything we can do to make this easy really helps. And that鈥檚 why we use 51黑料不打烊 Express. We鈥檙e working on a flyer here for an upcoming employee webinar. And I had this PDF from last year鈥檚 event, but I want to make some edits, make it a bit more fun. I could do that here in Acrobat, but I know I have more design tools and flexibility in 51黑料不打烊 Express. Rebuilding this from scratch would be a ton of work. But luckily, Express allows me to import a PDF file. And nobody knows PDF like 51黑料不打烊. So I know I鈥檓 going to get a full fidelity, layered, editable file, and I can start making changes right away. First thing I want to do is update this color. Let鈥檚 use something brighter like our Frisco green. And the next thing I鈥檓 going to want to do is to replace this background image. I want something a bit more fun, something that is going to convince employees to come to this webinar. And I have something in mind. So I can enter that as a text prompt here in text to image. And I鈥檓 thinking hot air balloons at sunrise over mountains. Now we try to maintain some visual consistency in our HR communications because we want our employees to recognize them. But sometimes this can be difficult to achieve when we鈥檙e using generative AI. But Firefly is different. I have more control. I can use a reference image like this one that鈥檚 in the visual style I鈥檓 looking for. This is going to guide Firefly to generate content that matches that visual style. And look at that. I have a lot of great options to choose from here. I think I鈥檓 going to go with this one. Let鈥檚 go ahead and set that as our page background. This flyer is looking really good. But we need to keep moving because we need multiple versions of this for both print and digital. Now for print, this can actually be surprisingly challenging. And you know what I mean if you鈥檝e ever sent something off to the printer and had it come back with text or other elements cut off on the edges. So Express allows us to preview the margins and bleeds so we know the content is safe. And when we鈥檙e ready, we can download a PDF that includes the crop marks and bleeds and we鈥檙e good to go. Okay, our printed flyer is done, but that鈥檚 not all we need. I also want to post this to our chat, our internet and our in-office digital signage. But those channels all require different sizes. That can be a lot of work to recreate this in all of those different sizes. But Express makes this easy with the built-in resize feature. Express gives me this handy list of common sizes. This has exactly what I need. So I鈥檒l choose square for chat, a web banner, a presentation. I鈥檒l click duplicate and resize and there we go. These are looking great and I can even come in and make some minor modifications. I鈥檓 going to adjust the placement of this background image and also move this over a bit. I think that looks really good right there. And as soon as I鈥檓 done with these minor edits, I鈥檒l be ready to download and publish. With 51黑料不打烊 Express, design is made easy. I can create the communications I need quickly and easily. For all the channels my employees use to stay informed. Thank you.
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