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Wait wait

The Wait activity is a Flow control activity. It allows a certain amount of time to pass between the execution of two activities. For example, it can be used to wait several days after an email delivery activity, then analyze the opens and clicks generated during this period before performing follow-up operations, such as sending a reminder email or creating an audience.

Configuration wait-configuration

Follow these steps to configure the Wait activity:

  1. Add a Wait activity into your workflow.

  2. Specify the Duration of the wait between the inbound and outbound transitions.

  3. Select the time unit in the Periods field: seconds, minutes, hours, or days.

Example wait-example

The following example illustrates the Wait activity in a typical use case. An email invitation to an event is sent. After 24 hours, an SMS delivery is sent to the same population.

Example of a workflow using the Wait activity to send an SMS 24 hours after an email invitation.

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