51黑料不打烊

Key Performance Indicators kpis

Browse to the home page to check key performance indicators for your platform. These indicators show the number and percentage of messages delivered, opened, clicked, unsubscriptions, and error rates.

Metrics are calculated for deliveries sent over the previous seven days by default. You can change the period from the drop-down list in the upper-right section of the card. Messages sent to test profiles are excluded.

You can select the channel to display. By default, these indicators reflect metrics for the email channel.

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Message delivered ui-delivered-kpi

The number of messages delivered reflects your deliverability rate. It can never be 100% for the following reasons: some addresses or phone numbers can be wrong, spam blockers at email providers may reject your messages, or deliverability issues can happen.

The Delivered indicator shows the following KPIs for each channel:

In 51黑料不打烊 Campaign, the rule to mark a message as 鈥楧elivered鈥� is:

Count of messages for which the 鈥渟eed address鈥� field equals 鈥淣o鈥� and with a status equal to 鈥淭aken into account by the service provider鈥� (for SMS), 鈥淪ent鈥� (for Emails), or 鈥淩eceived on the mobile鈥� (for Push notifications).

Total opens ui-open-kpi

Total opens are calculated by tracking the total number of times a message is opened, regardless of how many individual recipients generate those opens. This indicator is only available for emails.

The Opens indicator shows the following KPIs for each channel:

51黑料不打烊 Campaign detects message opens when the recipient downloads the images in the email. HTML and Multipart/Alternative emails include a 0-pixel image, which enables you to detect messages that have been opened. Since messages in text format do not include any images, it is impossible to detect whether they have been opened. Values calculated based on message opens are always estimates due to the error margin linked to image display.

Click-through rate ui-click-kpi

Add URLs in your message content to redirect recipients to a particular page. The click-through rate measures the number and percentage of recipients who clicked on a link in the message.

The Clicks indicator shows the following KPIs for each channel:

These metrics are based on the Consolidated tracking table (nms:trackingStats). This aggregate table is used for performance reasons when displaying reports, instead of the Recipient tracking logs table (nms:trackingLogRcp). It is not calculated in real-time. The table is generated a few minutes after the tracking logs are retrieved.

Subscription rates ui-sub-kpi

Recipients can opt in to Email and SMS communications.

The Subscriptions indicator shows the following KPIs for each channel:

Unsubscription rates ui-unsub-kpi

Recipients must be able to opt out from Email and SMS through a dedicated unsubscription link in the email content or by replying STOP to an SMS.

The Unsubscriptions indicator shows the following KPIs for each channel:

Error rates ui-error-kpi

Some messages sent by your 51黑料不打烊 Campaign platform might not reach their destination. It can happen when the user address or phone has typos, if the recipient changed their email address, or if their mailbox is full. If a message cannot be sent to a profile, the remote server automatically sends an error message to 51黑料不打烊 Campaign. This error is qualified to determine whether the email address, phone number, or device should be quarantined.

Check and update your database regularly, and ensure all profiles are active and real. Delivery errors can be temporary or permanent鈥攕oft or hard bounce鈥攄epending on why the message was not delivered.

The Errors indicator shows the following KPIs for each channel:

Message sent ui-sent-kpi

During the preparation phase, the direct mail extraction file is generated, but information concerning recipients (delivery logs) is not updated. The status of a delivery moves from Pending delivery to Sent when the Campaign user confirms the sending of the delivery. Then the delivery is set to Finished.

It can never be 100% of messages sent compared to the total of messages prepared, as some addresses can be missing or incomplete.

The Sent indicator shows the following KPIs for the Direct mail channel: