Global reports for the direct mail channel global-report-direct
The Direct mail global reports provide users with a comprehensive overview of traffic and engagement metrics at a channel level.
Navigate to the Reports menu within the Reporting section. You can filter your data depending on the report date, folder, or rules. Learn more
Delivery summary delivery-summary-direct
Delivery overview delivery-overview-direct
The Delivery Overview presents key performance metrics (KPIs), offering in-depth insights into the interaction of your visitors with each direct mail delivery. The metrics are outlined below.
-
Messages to deliver: Total number of messages processed during the delivery preparation.
-
Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
-
Errors: Total errors accumulated during delivery and automatic return processing, in relation to the total number of sent messages.
-
Unsubscribes: Number of recipients who clicked unsubscription links.
Targeted audience delivery-summary-direct-initial-target
The table and graph for Targeted Audience showcase data related to your recipients, with detailed metrics provided below.
-
Targeted audience: Total number of targeted recipients.
-
Message to deliver: Total number of messages to be delivered after delivery preparation.
-
Exclusion: Total number of addresses ignored during the analysis when applying rules, such as address missing, quarantined, or on a denylist.
Delivery statistics delivery-summary-direct-exec-stats
The Delivery statistics graph and table provide a breakdown of the success of every direct mail delivery, with detailed metrics outlined below.
-
Message to deliver: Total number of messages to be delivered after delivery preparation.
-
Success: Number of messages processed successfully, in relation to the number of messages to be delivered.
-
Errors / Bounces: Total errors accumulated during deliveries and automatic rebound processing, in relation to the number of messages to be delivered.
-
New quarantines: Total number of addresses quarantined following a failed delivery (e.g., user unknown, invalid domain), in relation to the number of messages to be delivered.
Causes of exclusion causes-exclusion
The Exclusions graph and table illustrate the reasons that prevented user profiles, excluded from the targeted profiles, from receiving the message.
-
Address in quarantine: Error type generated when an address is placed in quarantine.
-
Address not specified: Error type generated when sending a delivery to indicate that the address does not exist.
-
Bad quality address: Error type generated when the postal address quality rating is too low.
-
Denylisted address: Error type generated when the recipient was denylisted when the delivery was performed.
-
Double: Error type generated when the recipient was excluded because its key values were not unique.
-
Control group: The recipient鈥檚 address is part of the control group.
-
Target limited in size: The maximum delivery size was reached for the recipient.