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Direct mail delivery report direct-mail-report

The Direct mail delivery report provides comprehensive insights and data specific to your Direct mail delivery. It includes detailed information on the performance, effectiveness, and outcomes of individual deliveries, offering a complete overview.

Delivery summary delivery-summary-direct-mail

Delivery overview delivery-overview-direct-mail

The Delivery Overview provides detailed insights into visitor interactions with each direct mail delivery, showcasing essential key performance metrics (KPIs). The metrics are outlined below.

Delivery overview metrics graph showing key performance indicators for direct mail delivery. {modal="regular"}

Learn more about Delivery overview metrics.
  • Messages to deliver: Total number of messages processed during delivery preparation.
  • Targeted: Number of user profiles qualifying as target profiles for direct mail messages.
  • To exclude: Number of user profiles excluded from the targeted profiles who will not receive direct mail messages.

Initial target population direct-mail-delivery-targeted-population

The Initial target population graph displays data related to recipients. Metrics are calculated during delivery preparation and include the initial audience, the number of messages to send, and the number of recipients excluded.

Initial target population graph showing audience size, messages to send, and exclusions. {modal="regular"}

Mouse over a portion of the graph to display the exact number.

Detailed view of the initial target population graph with hover functionality. {modal="regular"}

Learn more about Direct mail delivery report metrics.
  • Initial audience: Total number of targeted recipients.
  • To deliver: Total number of messages to be delivered after delivery preparation.
  • Exclusion: Total number of recipients excluded from the target population.

Delivery statistics direct-mail-delivery-stats

The Delivery statistics graph provides an overview of delivery performance, offering detailed metrics to measure success and effectiveness.

Delivery statistics graph showing success rates, errors, and quarantines. {modal="regular"}

Learn more about Direct mail campaign report metrics.
  • Message sent: Total number of messages to be delivered after delivery preparation.
  • Success: Number of messages processed successfully compared to the number of messages to be delivered.
  • Errors: Total number of errors accumulated during deliveries and automatic rebound processing compared to the number of messages to be delivered.
  • New quarantines: Total number of addresses quarantined following failed delivery (e.g., user unknown, invalid domain) compared to the number of messages to be delivered.

Causes of exclusion direct-mail-delivery-exclusions

The Causes of exclusion graph provides a breakdown of reasons for message rejection during delivery preparation. This breakdown is organized by various rules, offering a detailed view of factors contributing to message exclusion. Exclusion rules are detailed in the Campaign v8 (console) documentation.

Causes of exclusion graph showing distribution of rejected messages by rule. {modal="regular"}

Learn more about Causes of exclusion metrics.
  • Address in quarantine: Error type generated when an address is placed in quarantine.
  • Address not specified: Error type generated when an address does not exist.
  • Bad quality address: Error type generated when postal address quality rating is too low.
  • Denylisted address: Error type generated when the recipient was denylisted during delivery.
  • Double: Error type generated when the recipient was excluded due to non-unique key values.
  • Control group: The recipient鈥檚 address is part of the control group.
  • Target limited in size: The maximum delivery size was reached for the recipient.

Exclusions direct-mail-exclusions

The Exclusions table provides a detailed breakdown, categorized by specific rules, of messages rejected during delivery preparation. This breakdown offers a clear understanding of the reasons behind message exclusions.

Exclusions table showing detailed breakdown of rejected messages by rule. {modal="regular"}

Metrics available are the same as for the Causes of exclusion described above.

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