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Create transactional messages

In transactional messaging, an event triggers the sending of a personalized message. To enable this, create a message template for each event type. These templates contain all the necessary information for personalizing the transactional message.

Create a transactional message template transactional-template

In Campaign Web User Interface, the first step in transactional messaging configuration is the creation of the template or the direct creation of the message. This differs from the configuration of transactional messages on the client console.

A transactional message template can be used to preview the delivery content received by the profile before it reaches the final audience. For instance, an administrator can set up and configure the templates, making them ready for use by marketing users.

To create a transactional message template, follow the steps below:

  • In the Triggered messages section, go to Transactional messages. In the Templates tab, you can see all the delivery templates for transactional messages. Click on the Create transactional message template button to begin the creation of your template.

    Screenshot showing the transactional templates section in Campaign Web User Interface. {modal="regular"}

  • In the new page displayed, choose the channel of your template. For this example, select the Email channel. You can also work from another message template and select it in the templates list.

    Screenshot showing the channel selection for transactional message templates. {modal="regular"}

    Click again on the Create transactional message button to validate the creation of your template on the selected channel.

  • Access the configuration of your transactional message template.

    Screenshot showing the configuration page for transactional message templates. {modal="regular"}

Transactional message properties transactional-properties

The Properties section of a transactional message helps you set up:

  • The Label, which is the name displayed in the transactional message list. Make it clear for research and future use.
  • The Internal name, which is a unique name that differentiates your message from other messages created.
  • The Folder, where the transactional message template is created.
  • The Execution folder, where the message is stored after execution.
  • The Delivery code, which is a code that helps recognize the message for reporting, if needed.
  • The Description.
  • The Nature, which is the nature of your delivery, as listed in the enumeration deliveryNature. Learn more about enumerations.

Screenshot showing the properties section of a transactional message template. {modal="regular"}

Mobile app mobile-app

In this section, select the application where you want to push your message.

By clicking on the search icon, access the list of mobile applications in your 51黑料不打烊 Campaign instance.

Screenshot showing the mobile app selection for transactional messages. {modal="regular"}

Context sample context-sample

The context sample allows you to create a test event to preview the transactional message received with the profile personalization.

This step is optional. You can use the template without the context sample, but the drawback is that you cannot preview the personalized content.

In the example of setting the password, the event sends the user鈥檚 first name, last name, and a personalized link to reset their password. The context can be configured as shown below.

The content of the context depends on the personalization you need.

Screenshot showing the context sample configuration for transactional messages. {modal="regular"}

Transactional message template content transactional-content

Working on the content of a transactional message is similar to the content creation of a delivery. Click on Open email designer or Edit email body, and select a template content or import your HTML code.

Screenshot showing the content creation for transactional message templates. {modal="regular"}

To add personalization to the content, click on the section where you want to add it and choose the Add Personalization icon.

Screenshot showing the personalization icon in the content editor. {modal="regular"}

Access the Edit personalisation window. To add variables from the trigger event, click on the Event context icon. Navigate the context you defined for your template (learn more about the context), and click on the + button to insert the required variable.

The image below shows how to add personalization for the first name.

Screenshot showing the addition of personalization for the first name. {modal="regular"}

In this example, add the first name, last name, and personalize the Reset your password button link.

Screenshot showing the personalization of the reset password button. {modal="regular"}

Preview your template

At this stage of template creation, preview the template content and check the personalization.

To do so, fill in the context sample, and click on the Simulate content button.

Screenshot showing the preview of the transactional message template. {modal="regular"}

Create a transactional message transactional-message

You can create a transactional message directly or by using a transactional message template. Learn how to create a transactional message template.

To create a transactional message, follow the steps below:

  • In the Triggered messages section, go to Transactional messages. In the Browse tab, you can see all the transactional messages created. Click on the Create transactional message button to begin the creation of your message.

    Screenshot showing the browse section for transactional messages. {modal="regular"}

  • In the new page displayed, choose the channel of your message and select the template you want to work with. In this example, choose the template created earlier.

    Screenshot showing the channel selection for transactional messages. {modal="regular"}

    Click again on the Create transactional message button to validate the creation of your message on the selected channel.

  • Access the configuration of your transactional message. Your message inherits the configuration of the template. This page is almost identical to the transactional message template configuration page, except it also includes the event type configuration.

    Screenshot showing the configuration page for transactional messages. {modal="regular"}

    Fill in the configuration of your message as for a template:

  • After validating your transactional message, click on the Review and publish button to create and publish your message. The triggers can now push the sending of your transactional message.

About the event type event-type

The configuration of the event type links the message to the trigger event.

In Campaign Web User Interface, select an event type already created or create your event type directly in this configuration page.

Screenshot showing the event type configuration for transactional messages. {modal="regular"}

CAUTION
If you select an event type that is currently being used by another transactional message, it will trigger both messages. For best practices, link ONE event type to only ONE transactional message.

Add offers to your transactional messages transactional-offers

You can include offers in your transactional messages, allowing you to present relevant proposals to your end users, even when the message is event-triggered.

This feature is accessible during the content editing phase of your transactional message. Click on the Set up offers button to configure it.

The setup process is identical to configuring offers for standard deliveries. Learn how to add offers to your message.

Screenshot showing the setup of offers in transactional messages. {modal="regular"}

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