Create content fragments fragments
There are two ways to create content fragments:
Once saved, the content fragment is available for use in any delivery or content template.
Create a content fragment from scratch create-from-scratch
To create a content fragment from scratch, follow the steps below.
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Access the fragment list through the Content Management > Fragments left menu and select Create fragment.
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Enter the label of the fragment. If needed, define additional options, such as the fragment internal name, its folder, and a description.
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Choose the type of fragment to create: Visual fragment or Expression fragment. Learn the differences between visual and expression fragments
note availability AVAILABILITY Visual fragments require an update to Campaign v8.6.4. Learn more in the Campaign v8 Client console release notes. -
Click the Create button.
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For visual fragments, the Email Designer displays. Edit the content as needed, the same way you would for any email inside a campaign, then click the Save & close button. Add images, links, personalization fields, and dynamic content.
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For expression fragments, the Expression editor opens. Use its personalization and authoring capabilities to build the content, then click Confirm. Learn how to work with the expression editor
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Once the content is ready, click Save.
The content fragment is now ready to be used when building any delivery or content template within Campaign. Learn how to use visual and expression fragments in these sections:
Save content as visual fragment save-as-fragment
Any email content can be saved as a visual fragment for future reuse. When designing a content template or an email delivery, save a portion of the content as a visual fragment. To do this, follow the steps below:
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In the Email Designer, click the More button at the top right of the screen.
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Select Save as fragment from the drop-down menu.
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The Save as fragment screen displays. Select the elements to include in the fragment, including personalization fields and dynamic content.
note caution CAUTION Only adjacent sections can be selected. Empty structures or other content fragments cannot be selected. 
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Click Create. Fill in the fragment name and save it.
This content is now a standalone fragment, added to the fragment list, and accessible from the dedicated menu. Use this fragment when building any email or content template within Campaign. Learn how
Manage your content fragments manage-fragments
You can edit, update, duplicate, or delete a content fragment from the fragment list.
Edit and update a content fragment edit-fragments
To edit a content fragment, follow the steps below.
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Click on the name of the fragment to edit from the Fragments list.
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Click the Edit content button to open the content of the fragment.
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Make the necessary changes and save the modifications.
Delete a content fragment delete-fragments
To delete a content fragment, follow these steps:
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Browse to the fragment list, and click the More actions button next to the fragment to delete.
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Click Delete and confirm.
Archive a content fragment archive
You can clean the fragments list by archiving fragments that are no longer relevant to your brand. To do so, click the More actions button next to the desired fragment and select Archive. The fragment is removed from the fragment list, preventing users from using it in future emails or templates.
To access archived fragments, use the filtering pane to display them. To unarchive a fragment, click the More actions button and select Unarchive.
Duplicate a content fragment duplicate-fragments
You can easily duplicate a content fragment to create a new one. To duplicate an existing fragment, follow these steps:
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Browse to the fragment list, and click the More actions button next to the fragment to duplicate.
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Click Duplicate and confirm.
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Enter the label of the new fragment and save the changes.
The fragment is added to the list of content fragments. Edit and configure it as needed.