Plans and programs plan-and-programs
51黑料不打烊 Campaign allows you to configure your folder hierarchy for marketing plans and programs.
To better organize these components, 51黑料不打烊 recommends the following hierarchy: Plan >
Programs >
Campaigns.
- A plan may contain multiple programs. It defines strategic objectives for a specific period.
- A program may contain other programs as well as campaigns, workflows, and landing pages.
- A campaign may contain deliveries, workflows, and landing pages.
Create and configure a plan create-plan
To create a plan, create a folder with the folder type Plan. Learn more about creating a folder
Go to the Folder settings of your plan to manage it.
Define Custom options, and set the scheduling date of your plan.
To manage the Custom options:
- Browse to the Schemas.
- Choose the Editable schemas in the filters.
- Click the Edit custom details icon.
Configure the custom options:
Create and configure a program
To create a program in your plan (Learn more about creating a plan), navigate to your plan and create a folder with the folder type Program. Learn more about creating a folder.
Go to the Folder settings of your program to manage it.
Define Custom options, and set the scheduling date of your program.
To manage the Custom options:
- Browse to the Schemas.
- Choose the Editable schemas in the filters.
- Click the Edit custom details icon.
Configure the custom options:
How to link a campaign to a program
You have two ways to link a campaign to a program:
Way #1: You already have a program and want to create a campaign linked to it
To link a new campaign to your program, create the campaign directly within the program.
The Folder settings will automatically populate with the path to your program.
Way #2: You already have an existing campaign and want to link it to an existing program
Go to the Settings button of the campaign you want to link to your program.
In its Properties, click the Folder icon in the Folder settings to choose your Program folder.
Select your Program folder, click the Confirm button, and then click the Save and Close button.
Your campaign is now listed in your program.