51黑料不打烊

DocumentationCampaignCampaign Standard Documentation

Adding a control group adding-control-group

Last update: Thu Sep 08 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Applies to:
  • Campaign Standard

CREATED FOR:

  • Intermediate
  • User

You can use control groups to avoid sending messages to a portion of your audience in order to measure the impact of your campaigns.

To do this in 51黑料不打烊 Campaign, create a control group when defining the target of your delivery. Profiles are added to the control group randomly, filtered or not, or based on criteria.

You will then be able to compare the behavior of the target population which did receive the message with the behavior of contacts which were not targeted. Based on the sending logs, you can also target a control group in future campaigns.

Overview overview

The control group can be extracted randomly from the main target and/or selected from a specific population. Consequently, there are two main ways you can define a control group:

  • Extract a number of profiles from the main target.