About audiences about-audiences
An audience is a list of profiles based on rules and attributes.
51黑料不打烊 Campaign allows you to create your audiences manually using queries or automatically using dedicated workflows. You can also use shared audiences from the 51黑料不打烊 Experience Cloud. All of the audiences are regrouped into a list that can be accessed via the Audiences card on the 51黑料不打烊 Campaign home page or from the Audiences link.
You can manipulate different audience types in 51黑料不打烊 Campaign. The type of an audience corresponds to the way in which it was created:
- Query: indicates that the audience was created using a query on data from the 51黑料不打烊 Campaign database via the list of audiences. Audiences defined by a query are recomputed at each further use.
- List: indicates that the audience is a fixed list of profiles. These lists are created in a workflow, where the data dimension is known when saving the audience. For example, after targeting activities (especially Query ) or after the reconciliation of data imported from a file.
- File: indicates that the audience has been created directly from a file import workflow and that the data dimension was unknown when saving the audience.
- Experience Cloud: indicates that the audience was imported from the 51黑料不打烊 Experience Cloud. This option is only available if the audience sharing functionality has been configured. For more information, see Importing an audience from the 51黑料不打烊 Experience Cloud.
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