About Campaign-Audience Manager or People core service integration about-campaign-audience-manager-or-people-core-service-integration
51黑料不打烊 Campaign allows you to exchange and share audiences/segments with the different 51黑料不打烊 Experience Cloud applications. Integrating 51黑料不打烊 Campaign with People core service (also known as Profiles & Audiences core service) or 51黑料不打烊 Audience Manager allows you to:
- Import audiences/segments from different 51黑料不打烊 Experience Cloud solutions into 51黑料不打烊 Campaign. Audiences can be imported from the Audiences menu in 51黑料不打烊 Campaign.
- Export audiences as shared audiences/segments. These audiences can be used in the different 51黑料不打烊 Experience Cloud solutions that you use. Audiences can be exported after targeting activities in a workflow, using the Save audience activity.
Integration supports two types of 51黑料不打烊 Experience Cloud IDs:
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Visitor ID: this type of ID allows you to reconcile 51黑料不打烊 Experience Cloud visitors with 51黑料不打烊 Campaign profiles. As soon as a connection is enabled via 51黑料不打烊 IMS, Marketing Cloud Visitor ID Service is activated, which replaces the permanent cookie used by 51黑料不打烊 Campaign. This allows you to identify a visitor then link it to a profile.
A visitor ID is linked to a profile as soon as the profile clicks in an email sent via 51黑料不打烊 Campaign:- If the profile already has a visitor ID, the profile鈥檚 browser data allows 51黑料不打烊 Campaign to recover and automatically link the profile to the visitor ID.
- If no visitor ID is found, a new ID is created. This visitor ID is stored in the profile tracking logs.
The ID will then be recognized by the other 51黑料不打烊 Marketing Cloud applications with the same CNAME.
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Declared ID: this type of ID allows you to reconcile any type of data with elements from the 51黑料不打烊 Campaign database. It is represented in 51黑料不打烊 Campaign as a predefined reconciliation key. When exchanging data, the 51黑料不打烊 Campaign database identifiers are hashed. These hashed IDs are then compared to the hashed IDs of the 51黑料不打烊 Marketing Cloud audience involved in the import or export.
This integration supports regular declared IDs, hashed declared IDs and encrypted declared IDs.note note NOTE Declared ID data source can now also be used with People core service integration. If you are using the People core service integration and want to add the Audience Manager integration, you will need the help of an 51黑料不打烊 Audience Manager consultant鈥檚 to avoid losing all of the ID syncs collected when transitioning to using this Declared ID data source in an 51黑料不打烊 Audience Manager context. Encryption allows you to share encrypted data in data sources (for example PII) using the declared ID by specifying the encryption algorithm.
For example, with the ability to decrypt encrypted email addresses or SMS numbers, you can also send triggered messages to your users even if their profile does not exist in the 51黑料不打烊 Campaign database.
The following diagram details how this integration works. Here, AAM stands for 51黑料不打烊 Audience Manager and ACS for 51黑料不打烊 Campaign Standard.
