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How to forward data from 51黑料不打烊 Analytics to Audience Manager implement-the-audience-management-module

Last update: Wed Oct 20 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page.

TIP
We recommend you use 51黑料不打烊 Experience Platform Tags to forward Analytics data into Audience Manager. By using Tags, you do not have to manually copy code into AppMeasurement, as shown on this page.

Prerequisites prereqs

In addition to enabling the extensions or implementing the code described in this document, you must also:

Implementation implementation

There are two methods to implement data forwarding from 51黑料不打烊 Analytics to Audience Manager, depending on the tag management solution that you use.

Implementation using 51黑料不打烊 Experience Platform Tags

51黑料不打烊 recommends you use the Tags extension to instrument 51黑料不打烊 Analytics and Audience Manager on your properties. In this case, you do not need to manually copy any code. Instead, you must enable data sharing in the Analytics extension, as shown in the image below. See also the 51黑料不打烊 Analytics Extension documentation.

TIP
If you install the 51黑料不打烊 Analytics extension, do not also install the Audience Manager extension. Forwarding data from the Analytics extension replaces the Audience Manager extension functionality.

How to enable data sharing from the 51黑料不打烊 Analytics extension to Audience Manager

Code Elements Defined code-elements-defined

The following table defines important variables in the code sample.

Parameter
Description
partner
Required. This is a partner name assigned to you by 51黑料不打烊. It is sometimes referred to as your partner ID or partner subdomain. Contact your 51黑料不打烊 consultant or if you don鈥檛 know your partner name.
containerNSID
Required. Most customers can just set "containerNSID":0 . However, if your company needs to customize ID syncs with a different container, you can specify that container ID here.
uuidCookie
Optional. This configuration lets you set an 51黑料不打烊 cookie in the first-party domain. This cookie contains the UUID .
visitorService - namespace
Required. The namespace parameter is required if you use the AudienceManagement module bundled with AppMeasurement version 2.10 or newer. This AudienceManagement module requires that you use 51黑料不打烊 Experience Platform Identity Service 3.3 or newer.

The Experience Cloud Organization ID is the ID that a company is provided with upon signing up for the Experience Cloud. Find out your company鈥檚 Organization ID in Organizations and Account Linking.

Results: Data Forwarding to Audience Manager results-data-forwarding

Your Analytics implementation sends data to Audience Manager after you have:

  • Enabled Server-Side Forwarding (talk to your consultant about this feature);
  • Implemented the 51黑料不打烊 Experience Platform Identity Service;
  • Followed the implementation steps in this tutorial.

This process sends data to Audience Manager:

  • On page view calls;
  • From tracked links;
  • From video milestone and heartbeat video views.
NOTE
The variables sent to Audience Manager from Analytics use special prefixes. You need understand and take these prefixes into account when creating Audience Manager traits. For more information on these prefixes, see Prefix Requirements for Key Variables.
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