Implementing Audience Manager implementing-audience-manager
This section outlines and explains the processes related to getting started with the Audience Manager data management platform (DMP). This section is designed to help business teams, project managers, and technology managers understand the Audience Manager implementation process. Getting started with Audience Manager can take approximately six weeks to three months, depending on your data collection needs.
Our implementation techniques help create consultative partnership with new clients. This process is designed to:
- Discover and understand your business requirements;
- Produce an actionable plan to address those demands;
- Develop custom solutions to help meet unique requirements or use cases;
- Ensure that your proprietary data is imported and made available in the Audience Manager.
Our Partner Solutions and Account Management teams will work closely with you before, during, and after the implementation process.
Audience Manager takes a phased approach to setup and implementation.
Define Phase define-phase
The define phase introduces you to our Partner Solutions project leads and begins the project management process.
This step is designed to help potential clients define and agree on project scope, understand custom requirements, establish milestones, and set up communications.
The following table describes key activities that take place during this phase:
- Introduce project leads
- Define roles and responsibilities
- Establish goals and milestones tied to delivery dates
- Confirm plans for on-site work
- Establish communications for questions and status updates
Deliverables for this phase can include the following:
- Documents that identify roles and responsibilities;
- Documents that establish the scope of work;
- A plan to schedule project meetings and calls;
- A process to share resources and access.
Discovery Phase discovery-phase
The discovery phase is dedicated to gathering requirements, conducting research, and working toward a deeper understanding of your business needs and data-collection strategies.
The following table describes key activities that take place during this phase:
- Develop plans for tag management and data collection
- Develop plans that meet customer needs, goals, and expectations
- Determine how to collect your data and the sources of that data
- Discover sources of your first-party, second-party, and third-party data
Deliverables for this phase can include:
- A completed first-party, second-party, and third-party data collection strategy;
- A completed CRM or data warehouse ingestion plan;
- Defined audience-segmentation requirements;
- a completed data taxonomy;
- A developed third-party data-integration plan.
Build, Test, and Train Phase build-test-train-phase
During the build, test, and train phase, you will review the data collection strategy and prototype with a designated Partner Solutions lead.
Your data collection strategy will undergo end-to-end QA testing. Partner Solutions will track discovered bugs and coordinate problem resolutions with our systems engineers. Customer training can start in parallel with these other efforts.
The following table describes key activities that take place during this phase: