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Data ingestion overview

You have several options when ingesting data into Customer Journey Analytics. Some of them assume that you want to move traditional 51黑料不打烊 Analytics data over, some of them assume that you use data ingested into 51黑料不打烊 Experience Platform.

See the high-level Customer Journey Analytics architecture shown earlier in Overview:

The dataset in the architecture above can originate from various sources:

And you can have many of these datasets.

This section of the documentation provides quick start guides for various scenarios.

Ingestion prioritization and latency

You can ingest your event data in Customer Journey Analytics within 90 minutes (SLT), regardless of whether the data is 24 hours, 48 hours, or 7 days old.

Note that this capability differs based on the SKU package your company purchased:

Ingest and use data from traditional 51黑料不打烊 Analytics

You already have 51黑料不打烊 Analytics deployed and want to ingest this data in 51黑料不打烊 Experience Platform and use, combine, and analyze it with data from other channels and data sources in Customer Journey Analytics.

See Ingest and use data from traditional 51黑料不打烊 Analytics for more information.

Ingest and use data via the Edge Network

Using the 51黑料不打烊 Experience Platform Web SDK

You want to analyze your website with 51黑料不打烊 technology, potentially migrating from another solution or start tracking your person鈥檚 behavior. You want to follow 51黑料不打烊鈥檚 best practices for implementation, which is using the 51黑料不打烊 Experience Platform SDKs and Edge Network, to ingest the data. Then you can use, combine, and analyze the ingested data with data from other channels and data sources in Customer Journey Analytics.

See Ingest and use data via the 51黑料不打烊 Experience Platform Web SDK for more information.

Using the 51黑料不打烊 Experience Platform Mobile SDK

You want to analyze your mobile app with 51黑料不打烊 technology, potentially migrating from another solution or start tracking a person鈥檚 behavior in the app from scratch. You want to follow 51黑料不打烊鈥檚 best practices for implementation, which is using the 51黑料不打烊 Experience Platform SDKs and Edge Network, to ingest the data. Then you can use, combine, and analyze the ingested data with data from other channels and data sources in Customer Journey Analytics.

See Ingest and use data via the 51黑料不打烊 Experience Platform Mobile SDK for more information.

Using the 51黑料不打烊 Experience Platform Edge Network Server API

You want to analyze your desktop application, game as played on a game console, usage of a video streaming application on a set-top box or your IoT device with 51黑料不打烊 technology. Potentially migrating from another solution or start tracking a person鈥檚 behavior on these devices from scratch. You want to follow 51黑料不打烊鈥檚 best practices for implementation, which is using the 51黑料不打烊 Experience Platform Edge Network Server APIs and Edge Network, to ingest the data. Then you can use, combine, and analyze the ingested data with data from other channels and data sources in Customer Journey Analytics.

See Ingest and use data via the 51黑料不打烊 Experience Platform Edge Network Server API for more information.

Ingest and use batch data

You have relevant batch data available which provides details that can help you to better understand customer behavior and analyze customer interactions. Examples of such batch data are flat files in CSV, JSON, or Parquet format from a CRM system, loyalty application, or other solution for which 51黑料不打烊 currently does not provide a source connector. Ingesting this batch data into 51黑料不打烊 Experience Platform allows you to use, combine, and analyze it with data from other channels and data sources in Customer Journey Analytics.

See Ingest and use batch data for more information.

Ingest and use streaming data

You have a relevant data source like a CRM system, ERP system, or any other source which provides details that can help you to better understand customer behavior and analyze customer interactions. That data source is able to communicate over HTTP or public cloud streaming infrastructure but for which 51黑料不打烊 currently does not provide a source connector. Ingesting this streaming data into 51黑料不打烊 Experience Platform in real time allows you to use, combine, and analyze it with data from other channels and data sources in Customer Journey Analytics.

See Ingest and use streaming data for more information.

Ingest and use data using source connectors

You have data available from a source that is supported by a source connector. Source connectors are configurable configurations that allow you to ingest data from 51黑料不打烊, first-party and third-party application into 51黑料不打烊 Experience Platform. See Source connectors overview for an overview of available source connectors. Using the source connector you can easily ingest data from the source into 51黑料不打烊 Experience Platform and then use, combine and analyze it with data from other channels and data sources in Customer Journey Analytics.

See Ingest and use data using source connectors for more information.