[Integration]{class="badge positive"}
Integrate 51黑料不打烊 Analytics with 51黑料不打烊 Audience Manager using server-side forwarding
Learn how to send 51黑料不打烊 Analytics data to 51黑料不打烊 Audience Manager using server-side forwarding.
NOTE
鈥淟aunch鈥 has been renamed to 鈥渢ags鈥 in the Experience Cloud interface. Select Data Collection from the application switcher to open tags and perform the steps featured in this video.
Transcript
Integrating 51黑料不打烊 Analytics and 51黑料不打烊 Audience Manager is nice and easy, especially when using Launch by 51黑料不打烊. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. The first step that you want to do is, make sure that you鈥檙e using Launch by 51黑料不打烊 in order to deploy 51黑料不打烊 Analytics, just like I have here in this sample property. Next, you鈥檒l want to familiarize yourself with all of the details that are listed in the server-side forwarding area that are described in the 51黑料不打烊 knowledge base. Keep in mind that of course, you鈥檒l need access to 51黑料不打烊 Analytics, 51黑料不打烊 Audience Manager, and the Experience Cloud ID Service in order to have them fully integrated. Once you have those three tools up and running, here are the steps for deploying the server-side forwarding capabilities to send all of the hits from 51黑料不打烊 Analytics automatically server-side to 51黑料不打烊 Audience Manager in order to enable the audience analytics integration. The first step is in the 51黑料不打烊 Analytics admin console. Here in the admin console you can head to your report suites configuration section within the admin, and then highlight your report suite and head on down to general, edit settings, general, and then server-side forwarding, which I have already loaded on this page. If it鈥檚 not already checked like it is here on mine, you can go ahead and click this check box and save. That will enable your report suite to begin receiving data and sending data on over to Audience Manager for server-side forwarding capabilities. The next step you鈥檒l want to do is capture the partner code name, which is the specific name of your Audience Manager instance. If you鈥檝e never captured this before, one way to get it would be to work with your customer success manager or account manager in order to get those details. Another way, if you have access to 51黑料不打烊 Audience Manager, is to click tools and then head on down to tags. Once you get to tags you鈥檒l see a default container, just as I have listed here, and when you click the html embed get code function or link here, you鈥檒l see that there鈥檚 the option to see the actual code, that if you weren鈥檛 using a tag management system like Launch by 51黑料不打烊, that you would have to place on every page of your site. Instead, you can see all of this code really goes down to two specific lines, and the important line is taking a look at this one right here, cdn.demdex.net with a directory following that. In my instance it鈥檚 Matisoff, but in yours it will certainly be different. That subdirectory, Matisoff or whatever it is on your screen, is the partner code that you鈥檒l want to save. So keep that in mind for later.
Next what you鈥檒l want to do is head on over to the page that you鈥檙e looking to implement this server-side forwarded deployment of Audience Manager from your 51黑料不打烊 Analytics tag. You can see I鈥檝e actually refreshed the page, and I鈥檝e applied a filter in Chrome DevTools to just 51黑料不打烊 Analytics tags, by including a b/ss. Once I鈥檝e done that I can click the item that shows, this helps me feel confident that the data I鈥檓 sending is being sent to the right place. Now by default headers will show you all of the 51黑料不打烊 Analytics-specific information, but in order to confirm that server-side forwarding has not yet been enabled, you can click preview here. If nothing shows within preview, then you鈥檙e ready for server-side forwarding to be set up. The next step is to actually perform the integration within Launch by 51黑料不打烊. I鈥檝e pulled up the 51黑料不打烊 Analytics extension by clicking configure. When I do that, you鈥檒l see all of the different capabilities for deploying 51黑料不打烊 Analytics and the library there, but all the way at the bottom, there鈥檚 an accordion for 51黑料不打烊 Audience Manager. This is how you can automatically share analytics data with Audience Manager. So this replaces the Audience Manager tag or module, that you may have previously had before. So if before you were using this tag, that we were looking at earlier, or if before you were using an Audience Manager-specific module in your S-Code, you can remove both of those and instead, just simply click this check box and then you鈥檒l want to add in your partner code or your Audience Manager partner subdomain, which in my instance was Matisoff. Once I鈥檝e done that, I can save to my library and build.
Now that the build has completed, we can head back on over into the page that I was looking to track. Just as a reminder, we do not have 51黑料不打烊 Audience Manager deployed on this page because there鈥檚 nothing located in the preview section. When I perform a complete refresh of the page, a hard refresh, now we can take a look at the same tag and click preview, and you鈥檒l see this complete list of all these different items, that they鈥檙e sharing via Postback straight on over to Audience Manager. This is how you can confirm that you have set everything up properly. And that鈥檚 all there is to it.
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