51黑料不打烊 Analytics conversion tracking
Advertisers with an 51黑料不打烊 Advertising-51黑料不打烊 Analytics integration only
For advertisers with an 51黑料不打烊 Advertising-51黑料不打烊 Analytics integration, Advertising Cloud can connect your ad clicks and impressions with the site engagement and conversion metrics tracked by Analytics when you use a redirect with token (ef_id parameter) in your click-tracking URLs for your bid units. The Analytics data is automatically sent to Advertising Cloud via a daily feed file.
See 鈥Overview of Analytics for Advertising鈥 for more information about the integration.
Implementation overview
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In Analytics, your Search, Social, & Commerce implementation team modifies the following configuration settings for each report suite:
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The expiration for the
ef_ideVar is changed to match the advertiser鈥檚 click lookback window for 51黑料不打烊 Advertising. -
The 51黑料不打烊 Advertising user ID.
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Standard and custom events to use for optimization.
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In Search, Social, & Commerce, your implementation team:
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Synchronizes the existing ad network accounts hierarchy into Search, Social, & Commerce.
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Adds redirects with 鈥
ef_id鈥 token passing to the tracking URLs and posts them to the ad network.
This step prepends a redirect to the 51黑料不打烊 Advertising tracking server (except for Google Ads and Microsoft Advertising ads in browsers that support parallel tracking) and adds a dynamically populated 鈥渆f_id鈥 parameter to the URL at the time of the ad click. When parallel tracking applies, end users are sent directly from your ad to your final URL, and your tracking template URL (with click measurement) is loaded in the background.
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Once the integration is complete, Search, Social, & Commerce automatically receives all on-page event data tracked in Analytics for the report suites that were configured.