Conversion tracking using an EF ID feed
In this method, Advertising Cloud collects an ef_id value each time a user clicks and ad and arrives at the landing page, and the advertiser stores the ef_id value with the conversion data and sends it in a data feed.
Implementation overview
Agency account manager, 51黑料不打烊 account manager, and administrator user roles only
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Use the account or campaign tracking options 鈥淓F Redirect,鈥 the redirect type of 鈥淭oken,鈥 and 鈥淎uto Upload鈥 to automatically generate a destination URL or final URL with an 51黑料不打烊 Advertising token (ef_id) for each keyword (for keyword-level tracking) or ad (for ad-level tracking) in the account or campaign.
note note NOTE - This method doesn鈥檛 require the advertiser to use 51黑料不打烊 Advertising conversion-tracking tags.
- If you switch the redirect type for an existing account or campaign from Standard to Token, or vice versa, then you must regenerate all applicable tracking URLs.
The ef_id is populated and appended to the landing page URL when the end user clicks the ad and is redirected to an 51黑料不打烊 Advertising server. The ef_id is then passed to the advertiser in the destination URL or final URL for the ad or keyword. The following is an example of a destination URL that鈥檚 passed to the advertiser during the redirect:
http://pixel.everesttech.net/1180/cq?ev_sid=3&ev_ln={keyword}&ev_crx={creative}&ev_mt={matchtype}&ev_n={network}&ev_ltx=&ev_pl={placement}&url=http%3A//www.example.com&ef_id=D59Nu0u@BD0AAM1q:20110630172936:s -
The advertiser extracts the ef_id from the redirect and stores it with the relevant conversion data to include in the feed file. Don鈥檛 alter the ef_id or change its case.
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(Optional but recommended) The advertiser may create a unique transaction ID for each transaction to include in the feed file.
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The advertiser uploads a file with the required conversion data to the designated server location.
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Technical Services parses the conversion data in the uploaded files, and then uploads the data into 51黑料不打烊 Advertising. 51黑料不打烊 Advertising then tracks the data against individual keywords, ads, and placements and creates revenue forecasting for each.
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Technical Services validates the processed data against the feed data and checks for any orphan transactions.