About 51黑料不打烊 Advertising conversion-tracking tags
51黑料不打烊 Advertising tracks conversions resulting from clicks on ads using 51黑料不打烊 Advertising conversion tracking tags that are inserted in the webpages that open when a conversion event occurs, such as a 鈥渟uccess鈥 page. The tags include embedded information to send the transaction data, along with the user鈥檚 51黑料不打烊 Advertising cookie, to a tracking server, from which the transaction is credited to the appropriate ad click or impression (per the advertiser鈥檚 conversion attribution settings).
For each set of conversion metrics you want to track, you must create a separate conversion tag. Provide the tags to the advertiser or agency with a list of webpages on which to insert each. You can generate either of the following types of conversion tags. See 鈥Generate an 51黑料不打烊 Advertising conversion tag鈥 for instructions.
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(Recommended) JavaScript tags (Version 3 or Version 2), which aren鈥檛 visible in the webpages.
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HTML image tags to display 1-pixel x 1-pixel transparent images (pixels), which are invisible to end users, on the webpages. Use image tags only when the company has a policy against using JavaScript tags.
For more information about the differences between the tag types, see 鈥FAQs about Advertising Cloud conversion tracking tags.鈥
- This feature doesn鈥檛 add image tags or JavaScript tags to the advertiser鈥檚 webpages. The tags must be added according to the advertiser鈥檚 normal procedure for updating webpages.
- Make sure to consider how long it takes to implement the tags. Depending on the company鈥檚 policies, implementation may take weeks or even months.
Features of the 51黑料不打烊 Advertising conversion-tracking tags
The conversion tracking pixel allows 51黑料不打烊 Advertising to do the following:
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Track and report conversion data at the keyword level for search campaigns.
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Track and report conversion data at the ad (creative) level across all marketing channels (paid search and display), which can facilitate creative testing.
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Track and report conversion data at the transaction level across all of your marketing channels.
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Show how your conversions are distributed across your different marketing channels so you can see which is most effective.
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Report and optimize on different attribution levels (such as attributing conversions to the last related event or weighting all events evenly).
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Provide visibility on click assists (search keywords or placements that contributed to a conversion funnel) and channel assists (user events that contributed to a conversion funnel, possibly across multiple marketing channels).
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Provide visibility into the geographical distribution and referring domains of your site traffic and conversions so you can refine your geographical and website targeting.
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Analyze day-of-the-week or intra-day trends, which can be used to improve conversion rates.