Create Google Ads customer match audiences from 51黑料不打烊 Analytics and Audience Manager audiences
Google Ads accounts that are eligible for customer match only
Advertisers with an 51黑料不打烊 Advertising-51黑料不打烊 Audience Manager or 51黑料不打烊 Advertising-51黑料不打烊 Analytics integration only
Opted-in advertisers can create Google Ads customer match audiences using user IDs from a) Analytics segments that are shared with 51黑料不打烊 Experience Cloud and b) Audience Manager segments that have Search, Social, & Commerce as a destination, including Analytics segments that are published to 51黑料不打烊 Experience Cloud and segments that are created using the 51黑料不打烊 Experience Cloud Audience Library. Search, Social, & Commerce automatically pushes a Google tracking URL back to each Analytics or Audience Manager segment so that Google can track the audience.
Each 51黑料不打烊 audience can be used for only one Google audience.
Each new Google audience has the same name as the original 51黑料不打烊 audience. Google determines how large the audience must be to be targetable.
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Complete the prerequisites as needed:
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(To create user ID remarketing list audiences) An 51黑料不打烊 admin user or account manager must select the advertiser-level setting to enable customer match audiences.
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Implement the 51黑料不打烊 Experience Platform Identity Service version 2.0 or higher.
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Deploy the following tag as high as possible on the advertiser鈥檚 webpages from which the audience should be tracked
<script src="//pixel.everesttech.net/rlsa/<Advertising_Cloud_UserID>" type="text/javascript"> </script>where
Advertising_Cloud_UserIDis the unique numeric user ID assigned to the advertiser.Example:
<script src="//pixel.everesttech.net/rlsa/1234" type="text/javascript"> </script> -
(If not already completed) An authorized user must configure the advertiser鈥檚 account to sync with the advertiser鈥檚 organization account in 51黑料不打烊 Experience Cloud.
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In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Audiences > Library.
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In the toolbar above the data table, click
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Select the ad network and the account name, and then click Continue.
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Specify the audience information:
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In the Data Source menu, select 51黑料不打烊 Audience.
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Select the 51黑料不打烊 Audience on which to base the Google audience.
note note NOTE 51黑料不打烊 audiences that are already used for another Google audience aren鈥檛 available. You can optionally search for audiences that contain a specific text string with a minimum of three characters. For any matching audience, click Include to select it.
If you select multiple 51黑料不打烊 audiences, then a separate Google audience is created for each.
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Select the Audience Type to create: Customer List_User ID.
The advertiser鈥檚 Google Ads account must be and opted in for .
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Select the check box to indicate that you agree with the terms of the 51黑料不打烊 and ad network privacy policies.
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Specify the number of Membership Days, which is the number of days a user鈥檚 cookie stays in the audience.
Use the length of time for which you expect your ad to be relevant to the user. Remarketing lists have a maximum duration of 540 days. Customer lists don鈥檛 have a maximum duration; to indicate that the cookie never expires, enter 10000.
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Click Post.
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Google may take up to 24 hours to process the file.
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See .