Microsoft Advertising ad group settings
Adgroup Details
Ad Group Name: An ad group name that is unique within the campaign. The maximum length is 128 characters.
Status: The display status of the ad group: Active or Paused. The default for new ad groups is Active.
Ad Language: (Search campaigns) The target language for ads.
Start date: The first date on which bids may be placed, as long as the campaign or ad group contains approved ads. The default for new campaigns and ad groups is the current day. To change the date for a campaign or ad group that hasn鈥檛 started, enter a date in the format MM/DD/YYYY or click
Once a campaign or ad group has started, you can pause it but can鈥檛 change the start date.
End date: The last date on which bids may be placed. The default is No End Date. To place bids until a specified date, enter a date in the format MM/DD/YYYY or click
Networks
Networks: (Search ads) How and where to place ads within the ad group:
-
Only Microsoft Advertising and Yahoo! websites (the default): To place bids for ads on the search network.
-
Only Microsoft Advertising and Yahoo! syndicated search partners: To place bids for ads on syndicated partner sites.
-
Content network: Deprecated
Budget Options
Bid: The maximum cost per click (CPC) for an ad or cost per 1000 impressions (CPM) for an ad, as applicable for the ad network and campaign pricing model. Keyword-level bids override this value.
If an ad group with a CPC bid is in an optimized portfolio, then the specified bid is applied for one day. Afterward, the optimization capability places bids according to its own calculations.
Content Bid: Deprecated
Ad Group Targeting
Audience Target Method: (Audience ad groups) Whether to:
-
Target and Bid: To show ads only to users associated with target audiences who also satisfy any other targets for the ad group.
-
Bid Only: To show ads even to people who aren鈥檛 associated with target audiences as long as they satisfy other ad group-level targets. You can increase the chances that ads are shown to specific audiences, however, by setting higher bids for those audiences.
Location Targets: (When available) Specific user geographical locations to include or exclude as targets. By default, all locations are targeted. You can include and exclude users in any combination of locations. Exclusions always override inclusions.
-
To target all locations, don鈥檛 select any locations.
-
To include a location and its child locations, click the adjacent circle once so that a blue checkmark (
-
To exclude a location, click the adjacent circle twice so that a red checkmark (
-
To expand a location into its subcomponents (such as the states, prefectures, regions, or cities), click the location name.
-
To search for a location, enter or paste at least the first three characters of the location in the input field.
For Microsoft Advertising ad groups in the audience network, bid modifiers for location targets aren鈥檛 optimized in standard portfolios with the 鈥淎uto-optimize Bid Adjustment Values鈥 setting.
Genre: (Ad groups in Audience CTV Video campaigns; available in US, CA, BR, MX, UK, DE, ES, FR, IT, AU, MY, and TH) The target genres, which determine the shows and channels on which your ads appear:
-
All genres: (The default) Targets all genres.
-
Select From Below List: Targets selected genres. Select from the list of all available genres.
Connected TV (CTV) ad placement depends on your video quality and bid amount. See the .
Devices: (Optional; not available for Google Ads performance max campaigns or Microsoft Advertising video or CTV video ads) Configure bid adjustments for different device types, as percentages of the keyword-level bid. For example, if the keyword-level bid is 1 USD and the bid adjustment for smartphones is 50%, then the smartphone bid is 1.50 USD. By default, no values are entered (bid adjustment=0), and all devices are bid at the keyword-level bid.
For Google Ads, valid percentages can include -100 for smartphones and tablets (to not bid for the device type), and from -90 to 900 for all device types.
For Microsoft Advertising, valid percentages can include:
- Smartphones and tablets: -100 (to not bid for the device type) and from -90 to 900
- Desktop: from 0 to 900
- The ad group-level settings override the campaign-level settings. However, if you exclude a device at the campaign level, then you can鈥檛 override the exclusion at the ad group level.
- If you assign this campaign to a standard optimized portfolio, then Search, Social, & Commerce automatically determines the base keyword-level bid to help the portfolio meet its objective. The ad network then adjusts the bid as specified for different device types.
- (For all campaigns/ad groups except for Microsoft Advertising ad groups in the audience network) If you assign this campaign to a standard optimized portfolio that鈥檚 configured to 鈥淎uto-optimize Bid Adjustment Values,鈥 then the optimization capability changes the specified device bid adjustments at the ad group level, as long as the ideal value that it calculates falls within the minimum and maximum values specified in the portfolio settings and the ad group doesn鈥檛 exclude bidding for the device type.
Gender: (Audience ad groups; optional) Specific genders to include or exclude as targets: Male, Female, and Unknown. By default, all genders are targeted. Exclusions always override inclusions.
-
To target all values, don鈥檛 select any values.
-
To include a value, click the adjacent circle once so that a blue checkmark (
-
To exclude a value, click the adjacent circle twice so that a red checkmark (
Age: (Audience ad groups; optional) Specific age categories to include or exclude as targets: 18-24, 25-34, 35-49, 50-64, 65+, and Unknown. By default, all ages are targeted. Exclusions always override inclusions.
-
To target all values, don鈥檛 select any values.
-
To include a value, click the adjacent circle once so that a blue checkmark (
-
To exclude a value, click the adjacent circle twice so that a red checkmark (
Industry: (Audience ad groups; optional) Specific industries to include or exclude as targets. By default, all industries are targeted. Exclusions always override inclusions.
-
To target all values, don鈥檛 select any values.
-
To