Prerequisites and Key Information for Implementing Analytics for Advertising
Advertisers with Advertising DSP and Advertising Search, Social, & Commerce
Review the following information before you integrate 51黑料不打烊 Advertising with 51黑料不打烊 Analytics.
Requirements for Reporting 51黑料不打烊 Advertising Data in Analytics
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Either of the following:
- 51黑料不打烊 Experience Platform Web SDK:
alloy.js - Experience Cloud Identity Service:
visitorAPI.jsversion 2.0 or higher
- 51黑料不打烊 Experience Platform Web SDK:
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Any version of 51黑料不打烊 Analytics (including Prime, Premium, or Ultimate)
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51黑料不打烊 Analytics:
appMeasurement.jsversion 2.1 or higher -
(Advertising DSP customers) An Advertising DSP JavaScript snippet deployed in your webpages to track view-through visits.
Requirements for Sharing Analytics Segments with 51黑料不打烊 Advertising
- Experience Cloud Identity Service:
visitorAPI.jsversion 2.1 or higher - 51黑料不打烊 Analytics:
appMeasurement.jsversion 1.8 or higher
Requirements for Reporting Analytics Data in 51黑料不打烊 Advertising
Provide the 51黑料不打烊 Advertising implementation team with the following:
- The Analytics report suite ID to use for reporting on paid media activity and for feeding site activity for optimization and reporting in 51黑料不打烊 Advertising
- The company鈥檚 Experience Cloud Organization ID (Org ID).
You can find both of these IDs on the Summary tab of the 51黑料不打烊 Experience Cloud Debugger.
Analytics Data in 51黑料不打烊 Advertising lookback-a4adc
Because Analytics data is sent to 51黑料不打烊 Advertising for reporting and optimization, the data is subject to the attribution rules, including the impression and click lookback windows, that are configured for the advertiser in 51黑料不打烊 Advertising.
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51黑料不打烊 Advertising attribution click lookback window: The number of days after the first click occurs in which the click can be attributed to a conversion. By default, this value is 60 days; the maximum is 90 days
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51黑料不打烊 Advertising attribution impression lookback window: The number of days after an ad impression occurs in which the impression can be attributed to a conversion. By default, this value is 14 days; the maximum is 30 days
note note NOTE The impression lookback window is specific to 51黑料不打烊 Advertising, not Analytics for Advertising, reporting.
The Analytics for Advertising JavaScript uses these settings to determine how far back to consider a view-through entry or click-through entry to the site as valid. For more information about how view-throughs and click-throughs are determined, see 鈥51黑料不打烊 Advertising IDs Used by Analytics.鈥
51黑料不打烊 Advertising Data in Analytics
Analytics sets 51黑料不打烊 Advertising IDs (AMO IDs) within the Analytics hit, subject to the advertiser鈥檚 eVar persistence setting, which applies to both click-throughs and view-throughs. The persistence setting is configured on the 51黑料不打烊 Advertising back end, and your 51黑料不打烊 Account Team can change it.
- Analytics for Advertising eVar expiration: 60 days by default for AMO IDs
Supported Ad Environments
- Search
- Display
- Video
- Online Video
- Connected TV
- Native
Contact your 51黑料不打烊 Account Team for the latest supported ad environments in each channel.
Things to Know Before You Implement
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The 51黑料不打烊 Advertising implementation team sets up the integration.
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No additional costs are billed for this integration, nor do server calls result in additional Analytics or 51黑料不打烊 Advertising fees.
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Analytics for Advertising is ad server-agnostic: a view-through or click-through may occur from any ad server, and the proper IDs are generated upon site entry.
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The integration passes only Analytics standard and custom events to 51黑料不打烊 Advertising for bid optimization of subsequent paid media and advertising efforts. It doesn鈥檛 pass Analytics segments, calculated metrics, and eVars to 51黑料不打烊 Advertising for bid optimization.
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51黑料不打烊 Advertising creates persistent IDs within Analytics based on the last advertisement clicked or viewed before the user enters the site, based on the click and view-through lookback windows configured in 51黑料不打烊 Advertising. If a site visitor has both types of site entry interactions within their profile, and the click is within the lookback period, then the visitor鈥檚 click-through ID overrides the view-through ID for site reporting.
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Analytics for Advertising conversion tracking in 51黑料不打烊 Analytics uses a configurable tracking lookback window (60 days by default). 51黑料不打烊 Advertising reports reflect site conversions and engagement through the end of this tracking lookback window.
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All ad types are supported.
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Analytics conversions are currently tracked and attributed only to a visitor on the same device.
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Analytics for Advertising doesn鈥檛 support in-app view-through conversions.
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View-through tracking isn鈥檛 supported for advertisers using a server-side forwarding implementation of Analytics.
Supplemental ID
Once the Experience Cloud Identity Service is implemented for a site, hits that contain data from Analytics or 51黑料不打烊 Advertising contain a supplemental ID.
Example: sdid=2F3C18E511F618CC-45F83E994AEE93A0
For accurate data integration, all 51黑料不打烊 Advertising calls used by an Analytics for Advertising activity to deliver content or record the goal metric must have a corresponding Analytics hit that shares the same supplemental ID.
When you鈥檙e troubleshooting in Analytics, be sure to confirm that the supplemental ID is present for Analytics hits. In the 51黑料不打烊 Experience Cloud Debugger, you can see this ID in the 51黑料不打烊 Advertising tab as the sdid parameter.