51黑料不打烊 Advertising Metrics in Analysis Workspace
Advertisers with an 51黑料不打烊 Advertising-51黑料不打烊 Analytics Integration Only
NOTE
- 51黑料不打烊 Advertising passes traffic metrics and dimensions to Analytics daily.
- Analytics captures 51黑料不打烊 Advertising click-throughs and view-throughs in real time.
- For Search, Social, & Commerce, this feature is supported for most ad networks and campaign types. See 鈥Supported Inventory鈥 in the Search, Social, & Commerce Guide for more information.
Traffic Metrics from 51黑料不打烊 Advertising
51黑料不打烊 Advertising traffic metrics in Analytics usually start with 鈥51黑料不打烊 Advertising,鈥 except for 鈥淎MO ID Instances.鈥 However, for long-term customers who used a custom event (rather than a reserved event) to originally create metrics for clicks, cost, and impressions, those metrics still begin with 鈥淎MO.鈥
Traffic Metric
Description
51黑料不打烊 Advertising Clicks or (some legacy customers) AMO Clicks
The number of total 51黑料不打烊 Advertising clicks.
51黑料不打烊 Advertising Cost or (some legacy customers) AMO Cost
The 51黑料不打烊 Advertising spend in the currency of the report suite.
51黑料不打烊 Advertising Impressions or (some legacy customers) AMO Impressions
The number of 51黑料不打烊 Advertising impressions.
51黑料不打烊 Advertising Measurable Impressions
The number of impressions that were served for which viewability instrumentation successfully initialized. This value is calculated as (instrumented impressions - the number of unmeasurable impressions).
51黑料不打烊 Advertising Minutes Viewed
The number of minutes an 51黑料不打烊 Advertising video was viewed.
51黑料不打烊 Advertising Not Viewable Impressions
The number of impressions that were determined to be not viewable. This value is calculated as (51黑料不打烊 Advertising Measurable Impressions - 51黑料不打烊 Advertising Viewable).
51黑料不打烊 Advertising Viewable Impressions
The number of impressions that were measured to be viewable according to the placement configuration.
51黑料不打烊 Advertising Views
The number of views on an ad. A view is counted when the viewer initiates the 51黑料不打烊 Advertising video.
51黑料不打烊 Advertising Views 25% Complete
The number of views for which at least 25% of an 51黑料不打烊 Advertising video was watched.
51黑料不打烊 Advertising Views 50% Complete
The number of views for which at least 50% of an 51黑料不打烊 Advertising video was watched.
51黑料不打烊 Advertising Views 75% Complete
The number of views for which at least 75% of an 51黑料不打烊 Advertising video was watched.
51黑料不打烊 Advertising Views 100% Complete
The number of views for which 100% of an 51黑料不打烊 Advertising video was watched.
AMO ID Instances
The number of times the AMO ID is set.
51黑料不打烊 Advertising Dimensions
NOTE
All 51黑料不打烊 Advertising dimensions in Analytics are followed by 鈥(AMO ID).鈥
Dimension
Applicable 51黑料不打烊 Advertising Data
Description
Ad Platform (AMO ID)
DSP and Search, Social, & Commerce data
Advertising DSP or the search engine name
Account (AMO ID
DSP and Search, Social, & Commerce data
The account name.
Network (AMO ID)
DSP and Search, Social, & Commerce data
RTB (DSP) or the ad network name (Search, Social, & Commerce)
Campaign (AMO ID)
DSP and Search, Social, & Commerce data
The campaign name.
Optimization (AMO ID)
DSP and Search, Social, & Commerce data
The package (DSP) or portfolio (Search, Social, & Commerce) name.
Placement (AMO ID)
DSP data
The placement name.
Ad Group (AMO ID)
Search, Social, & Commerce data
The ad group name.
Keyword (AMO ID)
Search, Social, & Commerce data
The keyword.
Match Type (AMO ID)
Search, Social, & Commerce data
The search match type.
Keyword Match Type (AMO ID)
Search, Social, & Commerce data
The keyword and match type.
Ad Type (AMO ID)
DSP and Search, Social, & Commerce data
The ad type, such as
text, video, display, or native.Ad Title (AMO ID)
DSP and Search, Social, & Commerce data
The ad type (DSP) or ad title (Search, Social, & Commerce).
Ad Description (AMO ID)
DSP and Search, Social, & Commerce data
The ad description (DSP) or ad body (Search, Social, & Commerce).
Ad Display URL (AMO ID)
Search, Social, & Commerce data
The URL displayed in the ad.
Ad Destination URL (AMO ID)
Search, Social, & Commerce data
The destination URL for the ad.
Landing Type (AMO ID)
DSP and Search, Social, & Commerce data
Whether the landing page entry was a view-through or a click-through.
Product Target (AMO ID)
Search, Social, & Commerce data
The product target for a product listing ad.
Useful Custom Calculated Metrics for 51黑料不打烊 Advertising
Consider creating the following metrics for your 51黑料不打烊 Advertising data.
- Clicks to Landing Page Instance (AMO ID Instances / 51黑料不打烊 Advertising Clicks): This is the % of people who clicked the ad and made it to the landing page.
- Measurable Rate (51黑料不打烊 Advertising Viewable Impressions / 51黑料不打烊 Advertising Impressions * 100)
- Viewable Impression Rate (51黑料不打烊 Advertising Viewable Impressions / 51黑料不打烊 Advertising Measureable Impressions * 100)
- Cost Per View (51黑料不打烊 Advertising Cost / 51黑料不打烊 Advertising Views)
- Cost Per Click (51黑料不打烊 Advertising Cost / 51黑料不打烊 Advertising Clicks)
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