Duplicate a Campaign
Duplicate a campaign to create a new campaign with similar settings. You can:
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Duplicate the campaign for the original advertiser or for a different one
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Optionally duplicate the original packages and placements
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Modify the flight dates of the new campaign
See 鈥What鈥檚 Not Duplicated鈥 for a list of placement settings that aren鈥檛 duplicated.
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In the main menu, click Campaigns.
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Next to the campaign name, click 鈥 > Duplicate.
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Specify the new campaign settings:
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Enter the new campaign name and the end flight date.
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(Optional) Change the default settings.
By default, the new campaign is assigned to the original advertiser, has a flight schedule that begins on the current day, and includes the original packages and placements.
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Click Submit.
What鈥檚 Not Duplicated campaign-not-duplicated
All settings from the original placements are duplicated except:
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Experiment settings
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Placement-level minimum budgets
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(If you change the flight dates) Custom ad scheduling
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(If you don鈥檛 attach ads) Custom ad weighting and scheduling
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Default placements for programmatic guaranteed (PG) deals and placements for Simple Ad Serving deals
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(If you copy placements to a different campaign):
- Geo targets
- Event pixels
- Ads
- Placement-level DoubleVerify Authentic Brand Safety segments (which override the advertiser-level segments)
Best Practices to Configure the New Campaign
- Use bulksheets to make changes to multiple campaign components at once.
- Use ad tag sheets to upload multiple third-party ads.
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Pause the new campaign until you鈥檙e ready to activate it.
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Consider the following, and edit the new campaign as needed:
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Does the account have enough funding to accommodate the new campaign budget?
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Does the new campaign need a different budget than the previous campaign?
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Are minimum budgets necessary for any of the placements?
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Upload creatives, including any necessary custom ad weighting and scheduling, and attach them to the placements.
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Attach event pixels as necessary to the placements and ads.
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Include geographic targets and placement-level DoubleVerify Authentic Brand Safety segments as needed to placements.
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For programmatic guaranteed deals, use new deal IDs and create default placements.
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Create new placements for Simple Ad Serving deals as needed.
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For performance campaigns (that is, campaigns with packages that use custom optimization goals), use the Linked Package for Optimization Learnings Carryover setting for each package to use the previous campaign鈥檚 historic data as input for optimizing the package.