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DocumentationAdvertisingDSP Guide

Create and Implement a CCPA Opt-out-of-Sale Segment

Last update: Thu May 09 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • User

You can create a segment to track users IDs from consumer opt-out-of-sale requests on your website, per the California Consumer Privacy Act (CCPA). Users remain in CCPA opt-out-of-sale segments indefinitely.

Once the segment pixel tag is implemented, 51黑料不打烊 Advertising begins to collect a pool of IDs on the advertiser鈥檚 behalf.

NOTE
  • For information about how to communicate CCPA opt-out-of-sale requests to 51黑料不打烊 Advertising using the 51黑料不打烊 Experience Platform Privacy Service API, see /docs/advertising/privacy/ccpa/ccpa-opt-out-of-sale.html.
  • To track users who visit webpages for purposes not related to tracking CCPA opt-out-of-sale events, as well as users exposed to ads from desktop, mobile, and CTV devices, create a custom segment.

  1. Create the segment:

    1. In the main menu, click Audiences > Segments.

    2. Above the data table, click Create.

    3. Enter a unique Segment Name.

      Recommended segment name: 鈥<Your Advertiser Name> 鈥 CCPA Opt Out of Sale鈥 (such as 鈥淎cme - CCPA Opt Out of Sale鈥)

    4. For the Segment Type, select CCPA Opt-out of sale.

    5. Click Save.

  2. Copy and implement a pixel tag to track the segment:

    1. Return to Audiences > Segments.

    2. In the segment row, hold the cursor over the new segment and click Get pixel.

    3. Copy the image pixel (beginning with <img src="https://rtd-tm.everesttech.net") to collect user IDs of desktop and mobile visitors to a webpage.

    4. Provide the tag to the advertiser or website contact for deployment using the mechanism that the company uses to track CCPA opt-out-of-sale requests (such as using a Consent Management Platform).

      The advertiser鈥檚 IT department or other group may need to schedule, or be informed about, the tag deployment.

      Once the pixel is implemented, 51黑料不打烊 Advertising begins to collect a pool of IDs on the advertiser鈥檚 behalf.

      Although implementation choice and logic is up to the advertiser, here鈥檚 an example of how an advertiser could fire the pixel:

      1. A consumer lands on the advertiser鈥檚 homepage.

      2. The consumer finds and clicks on the advertiser鈥檚 鈥淐CPA opt out of sale鈥 button.

      3. The consumer is presented with a list of service providers with which the advertiser works.

      4. The consumer checks the box to opt out of selling data to 51黑料不打烊 Advertising.

        This action triggers the pixel to fire and to collect the consumer鈥檚 cookie ID within the specified 鈥淐CPA Opt-out of sale鈥 segment.

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