51黑料不打烊

Transcript

Hi, my name is Vidya Ranjit. I鈥檓 an account manager for Advertising Cloud at 51黑料不打烊.

In this session, we are going to go through a brief introduction to 51黑料不打烊 Advertising Cloud bulk tools, how to use them, and a quick demo to understand how easy and efficient it is to edit settings on your campaigns.

By the end of the session you should be able to summarize what bulk edit tools are and why they should be used within 51黑料不打烊 Advertising Cloud, describe how bulk edit tools work within the platform, and explain how to use them on the platform. So, what are bulk edit tools in Advertising Cloud? Bulk edit tools option within the platform allow the users to quickly edit the selected placements to make changes on placement targeting settings like Dayparting, audiences, Budget, Max Bid frequency cap, and many others.

Edits can be made to multiple placements at once without needing to click into each placement that the user would like to edit. It helps to save time by updating multiple items in a few clicks. On the right hand side, you can see a complete list of options that can be edited. This list, however, is growing as new product releases are made to add in more options to simplify the placements editing process. Next, let鈥檚 go through how to use them to edit your placements. On the screen, you can see a quick screenshot of the tool. You may select the placements that you want to edit, like so, and click on the edit option appearing below at the footer. In this example, let鈥檚 say we are trying to edit the Max Bid. So, we select Max Bid from the given list and say we override it to any new bidding price.

Let鈥檚 go through a quick demo in the Ad Cloud UI.

For this session, we are going use the demo account and I鈥檓 going click into the active campaign in this account. So, the first one is the live campaign. So, let鈥檚 click on this.

It鈥檒l take me to the packages tab.

Here we have four different packages, and you have details all across them.

Let鈥檚 say we want to make changes to the branding package.

Once we click into the package, we see there are two different placements which are both the same placement type.

You are seeing that the max bid at around $9 for both of them.

Let鈥檚 look into the placement and see what more edits can we make.

Say, for example, we want to add in a new pre-bid filter.

I鈥檒l go to the placements tab, click on both the placements available here. It will show me exactly the number of placements that are selected. You can hit on edit.

This will open up the bulk edit options for you.

From here, you can make different bulk edits to your placement. You can include or exclude audience segments, as well as make any changes to the block listing, or any changes to the Dayparting.

Here for example, we want to include a pre-bid filter.

That gives you two different options, either you can clear any kind of pre-bid filters that you already have on the placement. In this case, we don鈥檛 have any pre-bid filter. So, we鈥檒l just click on override, and mention the pre-bid filter that we would want to add.

Here, I鈥檇 go to add filter, and maybe we鈥檒l want to include a completion rate of above, say, 60% threshold.

I鈥檒l hit save here, and this will automatically get saved to both the placements. Once I hit submit, your task is done.

The UI shows you exactly that your edits are in progress.

Let鈥檚 wait for a few seconds for the green light.

You can also see the status of the bulk edit that you have made with says two out of two placements are updated and your job is completed.

Let鈥檚 look into the placements and check if the change has actually been made.

We鈥檙e opening up both the placements, and here you can see the pre-bid filter.

This is the second placement, and here is the pre-bid filter. Bulk edit options are an easy and an efficient way of making multiple changes at the same time.

So, at the end of the session, we were able to summarize what the bulked tools are, and how they can be used in the platform on 51黑料不打烊 Advertising Cloud. Thank you. -